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Digital Manager (Omnichannel Manager)

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Moscow, Moscow

  1. Коммерческий
  2. Маркетинг
R00110677

Описание компании

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn


Описание вакансии

Digital Manager (Omnichannel Manager)

The main goal of Omnichannel / Digital manager is to develop strategies and basic tactics for promoting the Company’s brands using digital technologies for key target audiences and introducing digital technologies into the promotional model.

Responsibilities:

  • Develop and execute omnichannel strategies to increase brand awareness, using company’s digital technologies for key target audiences;
  • Identifying trends, opportunities and threats in the field of digital technologies for the company’s product portfolio, developing proposals for adjusting strategies and tactics;
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of omnichannel and digital marketing initiatives and provide regular reports to management;
  • Support brand teams in planning and evaluating the effectiveness of digital campaigns in digital channels;
  • Support brand teams in developing the methodology and design of studies necessary to evaluate digital campaigns on the Internet and projects related to digital technologies;
  • Provide informational support to marketing in the development of digital assets (e.g. websites, mobile applications, etc.);
  • Manage relationships with external vendors and agencies to ensure the successful execution of digital marketing campaigns and projects;
  • Monitor best practices in the field of digital technologies and assess the possibility/need for their implementation in the company;
  • Participate in and evaluate market research and regular analyze market data and identify key segments drivers, growth opportunities and business threats;
  • Train and educate employees on omnichannel best practices and provide guidance on digital marketing strategies;
  • Stay informed about relevant laws and regulations related to data privacy, consumer protection, and digital marketing, and ensure compliance in all activities.

Требования к квалификации

  • Higher professional education (Medical, Pharmaceutical, Economics, Management, Marketing);
  • Work experience: from 3 year of successful marketing experience as an Omnichannel/Digital Manager or a similar role;
  • A deep understanding of omnichannel marketing strategies, including customer journey mapping, customer segmentation, and customer experience management;
  • Proficient in using digital marketing tools and platforms;
  • Strong written and verbal communication skills;
  • The ability to analyze data, identify trends, and make data-driven decisions based on the new market trends;
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously;
  • Creative thinking and problem-solving abilities to develop innovative solutions for omnichannel challenges;
  • Familiarity with relevant laws and regulations related to data privacy, consumer protection, and digital marketing;
  • Ability to adapt to a fast-paced and dynamic work environment;
  • English: Upper Intermediate.

Дополнительная информация

AbbVie обязуется действовать честно, способствовать инновациям, преобразовывать жизнь людей, служить нашему обществу и поддерживать разнообразие и инклюзивность. Политика AbbVie заключается в приеме на работу квалифицированных специалистов с наибольшими способностями без дискриминации в отношении любого сотрудника или соискателя на работу по признаку расы, цвета кожи, религии, национального происхождения, возраста, пола (включая беременность), физической или умственной неполноценности, состояния здоровья, генетической информации, гендерной идентичности или самовыражения, сексуальной ориентации, семейного положения, статуса защищенного ветерана или любого другого юридически защищенного группового статуса.

  1. Да, 10% времени