Sr. Manager Market Research & Data Analytics
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Bengaluru, KA
- Commercial
- Hybrid
- Full-time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
-Develop and implement comprehensive market research strategies to support business goals.
- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
- Connecting dots building wholistic analysis using internal external data points for data driven decision making
-Conduct digital marketing analytics and provide insights for digital marketing
-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.
- Social medial listening and social media monitoring
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
- Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Skills:
Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.
Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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https://www.abbvie.com/join-us/reasonable-accommodations.html
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Where We Work
Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.