Senior Brand Manager - Oncology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Position Summary

As the Senior Brand Manager - Oncology, you will be responsible for leading the strategic direction and execution of brand marketing activities across multiple products. This role involves mentoring brand teams to ensure effective brand positioning and performance in the marketplace, while maintaining compliance with industry standards. The incumbent will be collaborating with cross-functional teams to deliver integrated marketing solutions that align with the company's goals.

Additionally, this role offers an exciting cross-border scope, providing the opportunity to oversee marketing efforts. You will ensure consistent management of therapeutic areas, building brand presence, and effectively adapting strategies across diverse regional markets.

Key Responsibilities

Strategic Brand Leadership

• • Develop and implement comprehensive brand strategies to achieve business objectives.
  • Oversee multiple products and therapeutic areas, ensuring alignment with overall marketing goals.
  • Lead the brand team in executing global marketing strategies and adapting to market trends.

Business and Financial Management

• • Manage the financial performance of the brand, including budgeting, forecasting, and P&L responsibilities.
  • Analyze market dynamics and financial trends to inform strategic decision-making.
  • Optimize the marketing mix to enhance brand performance and market share.

Team Development and Leadership

• • Provide leadership and coaching to brand team members, fostering professional growth and skill development.
  • Drive a high-performance culture by setting clear goals and monitoring progress.
  • Cultivate a collaborative environment that encourages innovation and creativity.

Stakeholder Engagement

• • Build and maintain strong relationships with internal stakeholders and external partners.
  • Lead stakeholder alignment efforts to support brand initiatives and exceed shared goals.
  • Effectively communicate brand strategies and results to senior leaders.

Market Insight and Evaluation:

• • Gather and synthesize market and customer insights to inform brand strategy.
  • Continuously evaluate competitive positioning and identify opportunities for brand differentiation.
  • Lead the development of compelling brand stories that resonate with target audiences.

• Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.
• Proven experience (at least 3-5 years) in brand management within the pharmaceutical or healthcare industry (prior experience in Oncology is required).
• Demonstrated ability to manage multiple products/brands and lead cross-functional teams.
• Strong strategic thinking, analytical, and decision-making skills.
• Excellent communication and interpersonal skills, with the ability to influence and drive alignment.
• Mastery-level competencies in business and financial acumen, customer strategy, and effective storytelling.
• Experience working within a global organization and adapting strategies to local markets.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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