Senior Brand Manager
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Bucharest, Bucharest
- Commercial
- Full-time
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
- Drives the understanding of patient experience insights across the brand and field team and develops the patient journey to focus the brand team on delivering patient-centric strategies, including CLM engagement and personalization, within the company’s code of conduct, company policies and all applicable laws and regulations.
- Collaborates with brand team members and field team members, facilitates stakeholder discussions (with healthcare professional (HCP) and non-HCP stakeholders) and synthesizes insights to identify target segments, to determine brand positioning, coordinate close loop marketing engagement and customization, and populate the Brand Plan Insights Chapter.
- Secure the insights and views of stakeholders from diverse domains to develop a robust and accurate patient journey; proposes strategic goals for brand team review based on patient experience findings and challenges and critiques brand team strategies to ensure patient focus.
- Ensures that all functional results are compatible with the brand and communicates emotional messages aligned with the brand story.
- Guides the design and implementation of all marketing activities and includes innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet the brand's strategic objectives.
- Ensures all materials, strategies and tactics in the field are aligned to drive strategic brand objectives.
- Coordinates the development of marketing contributions to the Strategic Brand Plan, reinforces the 1-year tactical brand plan, and coordinates the preparation of the long-term plan to drive brand success.
- Develops, leads and trains direct reports (as applicable), estimates, monitors brand key performance indicators (KPIs), manages brands budget and P&L (as applicable), tracks ROI metrics for all activities marketing, to meet or exceed brand plan objectives.
- Bachelor’s degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Proven experience in leading, managing and training for individuals and teams, alongside with talent management and performance experience
- Good knowledge of medical environment
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Strong knowledge on finance principles and processes
- Proficiency in English (speaking and writing)
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html