(Senior) Brand Manager, Immunology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

• Position: (Senior) Brand Manager, Immunology BU
• Reports to: Business Unit Manager, Immunology BU
• Location: Taipei, Taiwan
• Primary Function/Objective: Lead the comprehension of patient experience insights across the Brand and In-Field Team and develop the Patient Journey to focus the Brand Team on delivering patient-centric strategies, including CLM engagement and customization within AbbVie's business code of conduct, policies, and applicable laws and regulations.

Core Job Responsibilities:

• Collaborate with Brand and In-Field Team members, synthesize insights to identify target segments and drive Close Loop Marketing engagement.
• Develop a robust Patient Journey and propose strategic objectives for Brand Team review.
• Ensure brand deliverables are consistent with branding and aligned with the Brand Story.
• Guide the design and implementation of marketing activities and include innovative marketing tactics to meet strategic brand objectives.
• Align in-field materials, strategies, and tactics to drive strategic brand objectives.
• Lead the development of marketing inputs to the Strategic Brand Plan and coordinate the Long Range Plan.
• Monitor brand KPIs, manage budget, and track ROI measurements to achieve or exceed brand plan objectives.
• Support the Brand Team around a shared brand vision and objectives.
• Take accountability and responsibility for Brand Team activities and processes.

• Bachelor's degree or equivalent; master’s degree preferred.
• At least 5 years of experience in pharmaceutical marketing.
• Specialty Care marketing experience in Immunology or experience in Biologics/Rare Disease is a plus.
• Related experience in new launch and portfolio management is a plus.
• Demonstrated Sales & Marketing track record of success within the pharmaceutical industry.
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate, and coordinate cross-functional teams.
• Solid working knowledge of the healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles, including digital knowledge.
• Solid knowledge of finance principles and processes.
• English language proficiency verbally and in writing.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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