Market Access Marketing Director, Specialty

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

AbbVie US Market Access is responsible for securing patient access to our portfolio of products across all payer and distribution channels including Commercial health plans, PBMs, Medicare, Medicaid, VA/DoD, Employer, Health System, Pharmacy, Wholesalers and GPO’s. The purpose of Payer Marketing & Strategy is to provide overarching direction and leadership for payer strategy inclusive of product positioning, pricing strategy, financial plan, resource investment, internal and external Senior Executive alignment, and product portfolio management.

Payer Marketing & Strategy is required to thoroughly comprehend the current and future state of the US market access environment through mastery of the evolving US healthcare landscape and the market access channels.  This includes analyzing market trends and government regulations, identifying payer channel impact and insights, and proactively defining and recommending strategies that yield profitable, broad market access across AbbVie’s portfolio of pharmaceuticals including both in-line promoted products as well as assets under pipeline development in a highly dynamic market. In addition, Payer Marketing & Strategy has responsibility for effectively collaborating with internal and external stakeholders to drive market leading access strategies ensuring the success of AbbVie’s portfolio to provide patients access to life changing medicines.  Stakeholders include Senior Executive Leadership, Integrated Brand Teams, Market Access Account Teams, Brand Field Sales, MABI, Finance, HEOR, Medical, agency partners, and within the Market Access matrix. 

Most importantly, Payer Marketing & Strategy’s positive leadership and productive influence across the enterprise ensures the effective transfer of market access expertise, leverages relationships, data, analytics, and provides a strategic mind-set in all aspects of optimizing the strategies of the business. Payer Marketers are key contributors in business planning and performance discussions and exhibit a high level of financial acumen. 

 Key Responsibilities Include:

• Lead development and ensure execution of Payer Strategy for GIC Portfolio inclusive of Pricing, Value Proposition, financial Plan/LBE/LRP, Contracting and resource investment.
• Deliver strategic impact through formulation and adjustment of business plans and actions to achieve business objectives and goals, including financial, constituents and market results. Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie, franchise and brand at the varying life cycle stages.
• Engage Matrix and IBT stakeholders to ensure alignment of future Payer Strategy decisions and planning workstreams, including engagement across the key value and supply chain stakeholders.
• Ensure a keen awareness of Market trends, signals of change and the voice of the customer. Maintain focus on and consistently triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
• Anticipate internal and external shifts and obstacles to prepare a guiding perspective amidst evolving Payer and Access reimbursement dynamics while further identifying opportunities to enhance strategies that balance Commercial Access needs with financial targets. Ensure definition and quantification of the impact of key channel decisions on the broader Pricing and gross-to-net implications.
• Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders and partners.  Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business.  
• Use coaching effectively and efficiently to support the performance and development of direct reports. Apply the AbbVie Talent Philosophy and Ways of Working and ensure timely, transparent feedback.  Leverage leadership skills to create high-performing teams and elevate the group marketing skills and knowledge.

• Bachelor’s Degree required.  Advanced Degree/Masters in related healthcare field strongly preferred.
• Minimum of 10 years of Pharmaceutical Market Access, Healthcare or Policy experience
• Cross-functional and/or similar experiences including field sales, finance, regulatory, research & development, HEOR, Business Development and other relevant business functions
• Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization.
• Optimistic, inquisitive, and able to drive results independently
• Strong communication skills, demonstrated ability to work cross-functionally, and ability to build strong stakeholder relationships across company functions
• Knowledge of US access, reimbursement, and pricing landscape for pharmaceutical products (both Pharmacy and Medical reimbursement).   Includes awareness of commercial, Medicare, Medicaid, other government, and specialty segments.
• Experience with pharmaceutical marketing principles and practices, including a demonstrated ability to develop strategic plans, conduct and interpret market research, and understand the regulatory environment.
• Managed markets / market access experience, including experience working within non-pharma manufacture Healthcare Organizations (eg. Pharmacy (Specialty/Retail), HealthPlan, PBM, Hospital, etc

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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