Director, Corporate Brand Marketing

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Position Summary:

The Director, Corporate Brand Marketing, is a senior brand strategist and marketer responsible for driving the evolution, growth, and activation of AbbVie’s global corporate brand. This highly experienced marketer will shape corporate brand positioning, lead integrated corporate brand initiatives across the enterprise, and enhance AbbVie’s reputation with key stakeholders and audiences.

This individual contributor and leader thrives in a fast-moving, ambiguous environment—bringing clarity to complexity, defining new approaches, and guiding integrated workstreams that advance AbbVie’s corporate brand. They will translate AbbVie’s purpose, science, and impact into powerful strategies, storytelling, and experiences that build awareness, trust, and favorability. The role also plays a hands-on part in inspiring teams, elevating corporate brand literacy across the enterprise, and championing best-in-class brand thinking.

Key Responsibilities:

• Lead the evolution of AbbVie’s global corporate brand positioning, narrative, and identity.
• Serve as the enterprise expert on corporate brand strategy, ensuring alignment across Corporate Affairs and enterprise cross-functional partners.
• Develop high-impact, integrated corporate brand campaign, content, and audience strategies that advance corporate reputation and favorability.
• Partner with media agencies and internal teams to shape, measure, and optimize paid media strategies.
• Advise leaders on corporate brand vision, direction, and roadmaps to build alignment and drive enterprise-wide adoption.
• Collaborate with Corporate Affairs and global affiliates to amplify their priority reputation initiatives through marketing consultation and activation support.
• Proactively educate internal teams and partners on external brand trends, category shifts, and cultural insights — making them actionable to elevate creative thinking and strategic planning.
• Lead and facilitate cross-functional brand strategy and audience workshops to align stakeholders and accelerate decision-making.
• Establish corporate reputation learning agendas, measurement frameworks, and reporting that assess corporate brand performance and guide optimization.
• Oversee global reputation research plans, translating brand, audience, and perception insights into strategy and measurable outcomes.
• Inform corporate brand standards, governance, and global enablement to ensure consistent, compliant brand expression across all channels.
• Manage senior-level agency relationships to drive insight-led, strategically grounded creative work.

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
• 10+ years of brand strategy and marketing experience in large, matrixed organizations or agencies; pharmaceuticals/regulated industries preferred.
• Deep expertise in brand architecture, positioning, messaging frameworks, and identity systems at enterprise or global scale.
• Proven experience leading cross-channel brand campaigns, corporate reputation initiatives, or major brand transformations.
• Strong ability to translate external brand trends and cultural insights into inspiration and direction for teams and agencies.
• Significant experience managing and directing agencies, consultancies, and solutions partners.
• Experience partnering with media agencies to build, evaluate, and optimize paid media strategies.
• Demonstrated ability to develop and apply research and measurement plans that inform strategy and communicate impact.
• Strong creative and strategic judgment with experience evaluating and directing high-level creative work.
• Experience designing and facilitating cross-functional strategy workshops.
• Track record of thriving in ambiguity, shaping new approaches, and bringing clarity to open-ended challenges.
• Exceptional influence, collaboration, and communication skills in matrixed global environments.
• Strong organizational and project management skills; able to manage multiple complex initiatives simultaneously.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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