Company Description
Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
Digital Manager, 数字营销经理
- 负责目标客户在公司数字平台的整体运营工作，并对客户活跃度、满意度负责；
- 根据目标客户运营目标，制定年度活动及内容策略，并协同销售团队推动客户端落地执行；
- 梳理客户结构，建设客户画像及分层标准，并针对不同层级客户整合内部资源，规划及执行差异化的运营策略，提升客户忠诚度；
- 充分了解和学习行业及品类知识，调研客户经营、增长中各环节的问题和需求，完善平台服务能力建设，持续优化运营策略；
- 分析业务数据及客户在平台的行为数据，总结归纳资源有效率、客户运营痛点、产品策略等存在的问题并落实解决方案，持续挖掘并完善标杆案例、运营方法论。
Qualifications
- 本科及以上学历
- 5年以上互联网企业、品牌方企业B端或C端客户运营及服务经验，医美/消费医疗与大健康产品/美妆行业背景优先;
- 具有较强的业务洞察能力、分层管理意识及创新能力，具有优秀的数据敏感度及处理能力，良好的B端策略输出能力;
- 具备良好的沟通和跨部门协作能力，能够整合资源、高效协同，合作共赢;
- 优秀的学习能力和团队精神，积极进取，愿意接受挑战，有较强的责任心、自驱力和抗压能力。
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
