Associate Director, Content Strategy & Development

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director, Content Strategy & Development helps set the strategic direction and creative vision for impactful, high-quality healthcare content that enhances and protects AbbVie’s reputation and accelerates business objectives. An exceptional creative writer/director and content strategist, the associate director creates content activations across channels and formats that deliver results.

More specifically, this individual will help develop and manage long- and short-form editorial content and web content, including video, social and web assets that meet clear marketing and business objectives. Working closely with key partners across the social and web teams, corporate communications, brand communications, affiliates and other functional teams, this position provides strategic counsel for AbbVie, develops annual content plans and owns development of content campaigns for the enterprise.

Responsibilities: 

• Build and socialize content strategy methods, recommendations, thought leadership and rationale to colleagues.
• Advise colleagues and functional teams on specific content strategies to achieve functional or campaign objectives
• Direct and/or develop original content in a variety of formats, from web content and articles to social content, infographics, videos and more
• Develop ideas for new content activations and new channels based on a deep understanding of trends, audience insights and the external environment
• Collaborate closely with other functional teams to map and optimize content while using measurement to test, learn and improve efforts
• Provide input and recommendations on media strategy, including audience targeting, channels and formats, working with the social team to ensure advertising efforts are strategic and achieve goals
• Direct agency partners from briefing through creative development to ensure written and visual content is impactful, effective and delivers the right brand image for AbbVie
• Mentor others in Corporate Affairs on content and storytelling
• Help develop standards, processes and tools to drive greater efficiencies in how we work and operate as a cross-functional team
• Stay on top of content marketing trends and bring new ideas for to explore and test
   

• 8-10 years of content development experience, preferably in healthcare, B2B or regulated industry (either client or agency based)
• Minimum of 3 years digital marketing experience
• Bachelor’s degree in Public Relations, Communications, Journalism, Integrated Marketing or equivalent
• Strong business acumen; experience in healthcare/bio-pharma a plus
• Excellent written and verbal communication skills along with curiosity and knowledge of emerging communications and creative trends and platforms
• Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content that breaks through the noise.
• Ability to tell a story visually, selecting compelling imagery for content and ideating around new visual ways (graphics, videos, social assets) to bring a story to life. Video experience is a plus.
• A thinker and a doer mindset; someone who is excited about driving strategy with the ability to simultaneously rolling up your sleeves to concept, write and edit content in a variety of formats
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail
   

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​ Salary: $156,000 - $296,500

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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