Brand Manager, Gastro

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Summary of Job Description:

Brand Manager for Marketing team. 

Major Responsibilities:

• Develop, implement and manage best-in-class marketing programs to ensure successful market share growth and product sales increase for short-term and long-term.
• Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders to develop and implement our strategy
• Identify new opportunities and ways to better meet customers’ needs for short-term and long term
• Develop marketing strategy with various stakeholders (in English and Japanese)
• Support senior brand manager for product portfolios and product life cycle plans
• Manage to the promotional budget with the senior brand manager
• Work collaboratively with other functions (medical, sales and other marketing team etc.) within the company to facilitate implementation of commercial and medical programs for the products
• Communicate brand strategy to sales force clearly for flawless implementation
• Participate in global and IntercontinentalJapan Asia Pacific regional conferences and congresses.

Qualifications

List required and preferred qualifications (up to 10). Include education, skills and experience.

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)
• Preferred:
  • Marketing track record of success within FMCG, Media and/or Digital/IT industry
  • Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders 

External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Essential Skills & Abilities:

• 3+ years of experience in marketing (sales experience and/or healthcare industry experiences are preferred)
• Effective communication (in Japanese and English): clear, concise, and persuasive
• Strong interpersonal skills
• Strong project management skills, multitasking skills
• Analytical ability and an innovative mindset
• Ability to work in matrix / cross-functional environment which includes influence to the people on no direct report line.
• Advanced written and spoken English
• Autonomy, independence and assertiveness; a polished professional presence is essential
• Good fit with the ways we work

Education/Experience Required:

University degree or above

AbbVieは、誠実な事業運営、イノベーション推進、人々の生活の変革、地域社会への貢献、そしてダイバーシティ＆インクルージョンの促進などに尽力しています。AbbVieの採用方針は、人種や肌の色、宗教、国籍、年齢、性別（妊娠を含む）、身体的・精神的障がい、病気、遺伝情報、性同一性または表現、性的指向、婚姻状況、退役軍人やその他法的に保護されたグループに属するかどうか等に関わらず、高い能力を持つ優秀人財を従業員や候補者として差別することなく雇用することです。