Product Manager Gastro - (Inmunology)

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Main responsibilities:

• Actively engage with multiple stakeholders.
• Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
• Continuously analyze market trends and competency information using CLM data and others, to better understand the market and segment customers.
• Support Marketing colleagues in the development of the strategic Brand Plan.
• Review all Brand Team materials to ensure alignment and consistency with branding.
• Lead implementation of Marketing-led initiatives, including:
• Creation of interactive content for CLM, leading continual customisation for individual customers.
• Managing partner agencies and providers to deliver appropriate campaign content.
• Holistic, patient-focussed solutions.
• Multi-channel and digital campaigns.
• Multi-stakeholder initiatives.
• Support IFT in their tactical execution.
• Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues.
• Support assessment of potential non-traditional partnerships; manage collaborations where required.
• Support marketing team in forecasting, KPI monitoring and budget tracking as appropriate.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.

Qualifications

List required and preferred qualifications (up to 10). Include education, skills and experience.

• Bachelor’s Degree or equivalent.
• Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.
• Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
• Digital knowledge and experience
• Knowledge of the pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
• Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.
• English language proficiency verbally and in writing (for all non-English speaking countries)
• Preferred:
  • Master’s degree and/or specific marketing qualifications

Key Stakeholders 

Internal: Brand Team Leader, Brand Team Members, Area Marketing, and In-Field Teams.
External: Patients, Healthcare Providers, Key Opinion Leaders, Payers, Agencies, and other stakeholders as appropriate.

AbbVie se compromete a actuar con honestidad, impulsar la innovación, transformar vidas, servir a nuestra comunidad y aceptar la diversidad y la inclusión. La política de AbbVie es contratar a personas cualificadas con las mayores capacidades sin discriminar al empleado o al solicitante de empleo por motivos de raza, color, religión, nacionalidad, edad, sexo (incluido el embarazo), discapacidad física o mental, estado de salud, información genética, identidad o expresión de género, orientación sexual o estado civil.