Supervisor, Insights and Engagement Planner
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Irvine, CA
- Commercial
- Full-time
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
The Supervisor, Insights and Engagement Planner will manage a cross-functional, brand-level, shared-services team that supports marketing clients and agency Account teams. by providing 1) proprietary strategic insights (market, category, audience, etc); 2) strategically driven promotional media planning and implementation; and 3) associated analytics measurement and reporting. This team serves as a partner to PACIFIC agency teams with institutional knowledge and deep brand expertise.
This is a hybrid role and requires the ability to commute to our Irvine, CA office at least 3 days per week.
Responsibilities
- Supervise a team of cross-functional employees, including insights strategists, media planners and buyers, and analytics specialists resourced to approved Scopes of Work
- Oversee all aspects of daily operations, including planning, delivery, and reporting of programs and metrics
- Serve as lead point of contact for daily operations of the Insights, Media, Analytics shared-services team
- Integrate internally with agency Account teams and marketing colleagues for full understanding of client and brand strategic imperatives
- Maintain external partnerships and stakeholders, including marketing colleagues, agency teams, publishing companies, digital partners, platform vendors, commercial partners
- Oversee development of strategic insights from proprietary data/information subscriptions and sources
- Oversee HCP media operations, including all planning, buying, management, and reporting responsibilities
- Oversee metrics and data reporting of marketing programs, dashboards, and social listening
- Comply with delivery of media data reporting per AbbVie SOPs · Provide internal education as center of excellence for industry trends and technologies for agency
- Bachelor’s degree, BA or BS required
- 5+ years of planning and management experience
- Strong brand strategy and integrated planning skills
- Ability to perform insight mining, data analysis and interpretation
- Skilled at social intelligence, market research and competitive monitoring
- Excellent media planning and program management skills·
- Ability to build successful relationships with internal and external stakeholders
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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