Sr. Manager - Market Research

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Key Responsibilities:

• Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
• Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
• Develop and implement comprehensive market research strategies aligned to business goals.
• Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
• Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
• Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
• Conduct digital marketing analytics, providing insights to guide digital marketing efforts.

Skills:

• Analytical skills, strategic thinking, and strong project management capabilities.
• In-depth knowledge and hands-on experience with market research tools.
• Experience with platforms such as Hootsuite and Brandwatch. Mandatory technical skills: PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; master’s degree preferred.
• At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.
• Proficiency with market research methodologies, data analysis tools, and statistical techniques.
• Strong analytical and problem-solving skills to interpret complex data sets and translate findings into actionable recommendations.
• Excellent communication and presentation skills with the ability to convey insights to diverse stakeholders.
• Demonstrated ability to manage multiple projects simultaneously and drive results in a fast-paced environment.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html