(Sr)Brand Manager, Immunology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description:

• Reports to: Sr. Business Unit Manager, Immunology BU
• Location: Taipei, Taiwan

Purpose Statement:
Lead the comprehension of patient experience insights across the Brand and In Field Team, and develop the Patient Journey to focus the Brand Team on delivering patient-centric strategies.

Core Job Responsibilities:

• Collaborate with Brand and In-Field Team to synthesize insights and identify target segments.
• Develop and propose strategic objectives for brand positioning to ensure patient-centricity.
• Guide the design and implementation of marketing activities including innovative marketing tactics and partnerships.
• Ensure alignment of in-field materials and strategies with brand objectives.
• Lead the development of marketing inputs to the Strategic Brand Plan and coordinate the Long Range Plan.
• Monitor brand KPIs, manage budget, and track ROIs for marketing activities.
• Support the Brand Team with a shared vision and take responsibility for team activities and processes.

Required Qualifications:

• Bachelor’s degree or above
• At least 2 years of experience in pharmaceutical marketing; less than 10 years working experience with potential mobility will be idea 
• Proven success in the pharmaceutical industry marketing
• Ability to translate strategies into actionable marketing actions
• Ability to lead, motivate, and coordinate cross-functional teams
• Solid working knowledge of the healthcare environment
• Knowledge of marketing principles, digital knowledge, and finance principles
• English proficiency in verbal and writing

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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