Senior Brand Manager, Rheumatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Purpose

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

• Lead on strategic planning for all Rheumatology indications, ensuring high quality, data & insight driven decisions are made to maximise the benefit for Rheumatology patients
• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry. This includes evolving ways of working across the UK affiliate and planning & execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
• Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• Continuously encourage Brand Team members’ collaboration and foster team spirit

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)
• Preferred:
  • Experience of launching new indications within complex market environments
  • Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders 

External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

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