Senior Brand Manager - North Africa

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Purpose Statement:

Coordinate, facilitate and lead the strategic development, tactical implementation, and financial planning components of all Marketing related topics of the Brands Strategy. Manage customer and other commercial activities including discussions with distributors to maximize brand sales and margin, placing the patient at the center of any efforts, and operating within the company business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities:

• Manage Immunology portfolio, from Marketing strategy & operations to sales forecasting and tracking
•  Professionally manage and build cross-functional cooperation between key stakeholders and build effective multidisciplinary Brand Teams
• Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.
• Lead the cross functional Brand Team around the Immunology portfolio vision and set clear objectives that are shared by all members.
•  Ensure Brand Team Members contribute to the development of the Immunology portfolio strategy through the Brand Planning process in line with strategy defined by Global Brand Teams and ensure adequate involvement of multiple functions as relevant for the different assets.
• Effectively manage and execute all marketing and sales related brand activities as per Brand Plans, such as development and implementation of commercial Brand strategy and tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales and margin within expense budgets.
•  Hold accountability for allocated Brand P&L in terms of brand sales and financial planning (Financial Plan, Update, Long Range Plan).
• Role model AbbVie WWW behavior and enable the Brand Team matrix to work to achieve high quality strategy and execution capability in all allocated brands.
• Initiating promotional events for approvals & ensuring compliant documentation of all activities

Qualifications:.

• Relevant experience with proven track record of success in Brand Management within pharmaceutical industry in a multinational company for minimum 3 years.
• Ability to develop business vision, translate into strategies and actionable, realistic execution actions plus knowledge of territory and relationships with key stakeholders already established.
•  Proven track record of successful leadership · Working knowledge of North Africa countries (Algeria, Egypt, Tunisia, Morocco & Libya) healthcare environment and evolving landscape is preferred.
•  Excellent knowledge of strategic and tactical marketing and sales principles and techniques
• Operates and leads effectively in a matrix structure.
•  Solid knowledge on finance principles and internal processes
•  Experience in specialty products especially in Immunology is preferred.
• Experience in driving effective launch readiness of Company’s products. · A minimum of a bachelor’s degree is required. · English language proficiency verbally and in writing

Key Stakeholders

Internal Stakeholders: GM, BUD, Marketing Manager, Sales team, Support functions: Medical, MKA, RA, ComEx, OEC, Legal, Supply, Finance, Regional stakeholders (Commercial directors) External Stakeholders: KOLs, HCPs, Scientific societies, Distributors

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.