(Senior）Brand Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The principle responsibility is to formulate marketing strategy and ensuring effective execution to meet specific organizational objectives for the assigned Eyecare and Neuroscience portfolio. The incumbent will be responsible for formulating promotional tactics, KOL management, new product launch, forecast management and supporting the field staff in field communication.

Specific Duties

• Collaborate with cross functional teams to develop brand plans and drive brand strategy.
• Preparations of marketing plan and cycle plan for ethical channel and OTC channel.
• Ensure execution and excellence of the plans with regular review and evaluation in response to market dynamics & competitive landscape.
• Align and transform Global & Regional brand strategies for local execution.
• Conceptualize & prepare necessary promotional materials in line with the marketing plan.
• Co-ordinate with the internal international marketing team, the agency, vendors, and other suppliers for marketing materials and events
• Develop product differentiation messages and provide training on supporting in-field team’s communication & customer engagement.
• Joint working with cross functional team for product training to the field staff and aligning with sales team for the use of marketing materials.
• Regular field visit for customer engagement, KOL management and gather market intelligence in formulating promotional tactics

  The principle responsibility is to formulate marketing strategy and ensuring effective execution to meet specific organizational objectives for the assigned Eyecare and Neuroscience portfolio. The incumbent will be responsible for formulating promotional tactics, KOL management, new product launch, forecast management and supporting the field staff in field communication.

• Degree in applicable discipline (Science / Marketing).
• Minimum of 3 years of experience in marketing from the pharmaceutical industry
• Experience with DTC campaign and OTC market is an advantage
• Assertive self-starter who possesses a high degree of self-confidence, intellectual curiosity, and demonstrates good executive presence
• Ability to successfully manage multiple tasks concurrently under aggressive timelines in a dynamic environment
• Must have good oral and written communication skills (English), with the ability to interact effectively with all levels of management

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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