Sales and Marketing Manager – Region Africa

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Purpose Statement:
Coordinate, facilitate and lead the strategic development, tactical implementation and financial planning components of all Sales and Marketing related topics of the Brand Strategy and manage customer and other commercial activities including leading and coaching Sales Force to maximize brand sales and margin placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities:

• Effectively manage and execute all marketing and sales related franchise (Eye Care and Specialty Care) activities as per franchise plan, such as development and implementation of commercial Brand strategy, tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales targets.
• Liaise with relevant countries leads functions to integrate local insights into brand strategy planning, strategy execution and to facilitate the development and alignment of franchise vision and strategic objectives.
• Set future direction for existing and new products and business opportunities to seize maximum business results.
• Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning, customer segments and their needs, and market development.
• Business Case Development for pipeline brands within Eyecare and Specialty Care as necessary
• Manage in-field team operations and KPIs to continuously improve sales performance and business sustainability.
• Ensure regular updates on Sales Team skills in terms of medical, technical and special in-field knowledge areas.
• Co-ordinate preparation of franchise financial planning (Financial Plan, Focus/Update, Long Range Plan).
• Professionally manage and build cross functional cooperation between key stakeholders. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.
• Manage and develop strategic plans to drive Key Account Management with key healthcare institutions to promote specialty Care portfolio.
• Design and implementation of digital marketing activities including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet Eye Care brand objectives.
• Effectively Execute Distributor Governance Process. Ensuring engaging and managing distributors onboarding selection consistent with the Distributor Governance Framework, processes and compliance controls.

Qualifiactions

1. Bachelor’s degree or equivalent.
2. Relevant experience with proven track record of success in marketing within biotech/
pharmaceutical/Eyecare industry in Sub-Sahara Africa on multiple brands and within multiple team
constellations.
3. Result-oriented, pay attention to detail, accurate, agile and able to meet deadlines.
4. Ability to translate strategies into actionable and realistic marketing actions.
5. Ability to lead, motivate and coordinate cross-functional teams.
6. Experience in business case formulation and product launches.
7. Solid working knowledge of healthcare and FMCG environment and evolving landscape.
8. Strong communication skills (written and verbal). English language proficiency verbally and in writing
9. Solid knowledge of strategic and tactical marketing principles and techniques including digital
knowledge and proven track record of operational execution.
10. Solid knowledge on finance principles and processes, analytical and decision making skills
11. Experience in FMCG (Fast Moving Consumer Goods)
12. Experience in Digital Marketing
13. Sales track record of success within Pharmaceutical / Healthcare / Eyecare industry

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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