Product Owner – Customer Profile & Personalization

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Take the next step in your career with an organization that strategically invests in the long-term health of the company, its technology, and its people. The AbbVie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patients’ lives. In the role of Product Owner of Customer Profile & Personalization, you’ll tackle complex challenges as you develop and diversify your professional experiences while helping others grow and develop their skills.

In this role you’ll be responsible for: 

• Analyze customer data to identify patterns, insights, and trends that can drive customer segmentation and personalization strategies.
• Drive usage of technology tools and platforms to segment customer data based on various criteria such as demographics, behavior, and preferences.
• Create and refine customer segmentation models to improve targeting and personalization efforts.
• Lead engagement with business teams to define and implement segmentation strategies aligned with business goals.
• Leverage customer profile and segmentation data to create personalized experiences across various channels and touchpoints.
• Design and implement customer journey strategies, collaborate with stakeholders to understand business goals and objectives, and develop customer journey strategies that align with those goals. Use journey automation tool (Salesforce Marketing Cloud) to design and implement personalized and automated customer journeys.
• Manage configuration of customer journey automation: Use Salesforce Marketing Cloud's Journey Builder to configure and manage customer journeys. Drive creation of automation rules, triggers, and decision splits to ensure that customers receive relevant and timely communications at each stage of their journey.
• Continuously optimize personalization strategies based on data analysis and performance metrics.

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Tools and skills you will use in this role:

• Salesforce Marketing Cloud for automated customer journey.
• Palantir Foundry and workshops for customer segmentation and profiling.
• Exposure to Adobe Experience Manager (Web Portals), Veeva CRM, Mass-email and other channels.
• ServiceNow, JIRA, Mural Boards for handling SDLC processes.
• Microsoft Office tools (PowerPoint, Excel, Word, OneNote etc.)

Experiences that make you a strong candidate for this role:

Required:

• Bachelor's Degree with 8 years’ experience; Master's Degree with 7 years’ experience; or PhD with 3 years of experience.
• 3+ years of recent experience in customer profile, segmentation, and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing automated customer journeys technology solution across digital channels.
• Strong understanding of marketing automation principles and best practices.
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder.
• Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM systems, data analytics tools, marketing automation platforms).
• Experience with data science, personalization, and segmentation capabilities via any customer profile tool.
• Familiarity with data analytics and reporting tools to measure and optimize customer journey performance.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to independently manage time and priorities.

Beneficial:

• 2+ years of experience with Veeva CRM, digital channels (mass email, messaging, web portals etc.) or other digital tools.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) are a plus.
• Understanding/expertise in definition and implementation of digital strategies for pharmaceutical/healthcare industry.
• Experience managing an IT investment budget of $250K to $1M.

Why Business Technology Solutions

For anyone who wants to use technology and data to make a difference in people’s lives, shape the digital transformation of a leading biopharmaceutical company, and secure sustainable career growth within a diverse, global team: we’re ready for you.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​ 
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.