Media Manager, Oncology

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Purpose Statement:

The Media Manager, Oncology position partners with our Oncology brand teams to set paid media strategies, determine advertising channels and establish media spending by channel.  The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media.  Working with our media agency of record, you will develop and execute strategic media plans for a set of brands/indications. You should have experience in uses of traditional and digital media channels, as you’re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.

More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications, identifying target audience and ideal channels to reach our targets. ​Duties include working with our media agency to identify and recommend media outlets that fit the target audience and key segments, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process.​ You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams.  Experience in Hematology Oncology is preferred; Multiple Myeloma experience a plus.

Responsibilities:

• Media Strategies and Planning.
• Ensures all media strategies ladder up to and deliver on the brand business goals and objectives.
• Ensures media strategies are strong and push brands towards results.
• Ensure each plan has innovation, test & learn components.
• Push the envelope for ways to bring creativity and innovation to the media plans.
• Works with the media agency to translate media strategies into tactics.
• Media Buying and Buy Stewardship.
• Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications.
• Manages and implement approved media plan ensuring flawless execution and all deadlines are met.
• Review vendor consideration set with the agencies.
• Brand/Agency Management.
• Develop and maintain effective day-to-day relationships with Marketing teams and our agency of record.
• Thorough understanding of brands’/indications' business and important facets.
• Coach, mentor, motivate agency personnel.
• Review all brand sharing documents and ensure accuracy.
• Media Administration.
• Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts.
• Ensure all Media budgets are met and constantly monitored.
• Ensures all monthly/quarterly reporting is received and shared internally in a timely fashion.
• Participating in media agency feedback surveys as well as performance review meetings.
• Industry Knowledge.
• Thorough understanding of the changing Hematology-Oncology landscape, paid media industry trends, audience trends, promotional resources, and the competitive landscape.
• Attend industry trade shows to keep current on marketplace knowledge.
• Competitive Tracking and Analysis.
• Tracking/monitoring media activity, including competitive analysis.
• Disseminate competitive reporting to brand teams and data analytics groups.
• Collaborate with Public Affairs and other advocacy groups.

Required Qualifications:

• College degree with 5-8 years of Paid Media experience at a paid media agency.  Experience with paid media in the Pharma industry, especially Hematology Oncology, is preferred. Prior media agency experience is a must. 
• Must be able to determine brand’s media goals, strategies, tactics and provide recommendations to internal clients.
• Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process.
• Ability to multi-task and oversee several media plans, vendors, internal constituents, at one time, face many deadlines and coordinate activities of different groups of individuals.
• Extremely organized and proactive with the ability to collaborate in a fast-paced team environment.
• Attend media industry trade shows to keep up on anything new in the marketplace.
• Must be able to negotiate with vendors and agencies.
• Familiarity with PHRMA, CFR, Sunshine Act & global pharmaceutical requirements a plus.
• Strong communication (both written and verbal) and business acumen.
• Strong Project Management skills.
• Strong with Microsoft software tools, including Word, Excel, Power Point, Outlook, and able to learn new software programs specific to the Media industry.
• Knowledge of third-party data sources like M3 MI, MRI, IMS, Simmons, AdScope, Kantar, AdViews and other relevant third party tools.
• Strong functional knowledge; can be viewed as a Subject Matter Expert in media across channels.
• Inquisitive with strong analytical skills, including the ability to infer and apply learnings.
• Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met.
• Strong Agency management, including the ability to delegate responsibility, overseeing and management work and priorities, provide coaching/mentoring/difficult feedback to ensure AbbVie’s high-quality standards are always met.

Key Leadership Skills:

• Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
• Learns, fast, grasps the “essence” and can change the course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment, open to suggestions and experimentation for improvement.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Significant Work Activities:

• Continuous standing or sitting for prolonged periods of time (more than two consecutive hours in an 8 hour day).

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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