Media Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Media Manager position partners with assigned brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications. The Media Manager should have experience in uses of traditional and digital media channels, as you will be expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.

Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications and identifying target audience and ideal channels to reach our target. ​Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process.​ You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.

Responsibilities

Media Strategies and Planning

• Ensure all media strategies ladder up to and deliver on the brand business goals and objectives
• Ensure media strategies are strong and push brands toward results
• Ensure each plan has innovation, test & learn components
• Push the envelope for ways to bring creativity and innovation to the media plans
• Work with the media agency to translate media strategies into tactics
• Consistently demonstrate offline and online subject matter expertise and ability to change course easily

Media Buying and Buy Stewardship

• Ensure media agency teams come with great ideas, strong executions, efficiencies and effective measurement to meet brand business objectives
• Manage and implement approved media plan ensuring flawless execution and all deadlines are met
• Review vendor consideration set with the agencies

Brand/Agency Management and Collaboration

• Develop and maintain effective day-to-day relationships with Marketing teams and our agencies of record
• Thorough understanding of brands/indications business and important facets
• Coach, mentor, motivate agency personnel
• Collaborate with internal cross-functional partners on shared business goals and projects 

Media Administration

• Ensure internal and agency teams are adhering to planning process, policies & procedures
• Ensure all Media budgets are met and constantly monitored
• Ensure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashion
• Participate in media agency feedback surveys as well as performance review meetings
• Review business documents and ensure accuracy

Industry Knowledge

• Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape
• Attend industry trade shows to keep current on marketplace knowledge

Competitive Tracking and Analysis

• Tracking/monitoring media activity, including competitive analysis
• Disseminate competitive reporting to brand teams and data analytics groups

• College degree with 5-8 years of Paid Media experience working across several aspects of media (TV/offline, digital, programmatic, social, etc.)
• Prior media agency experience is a must.
• Experience with media in the Pharma industry is a plus.
• Must be able to determine brand’s media goals, strategies, tactics and provide recommendations to internal stakeholders
• Experience with digital activation platforms and data providers, in addition to offline and strategy experience, is preferred
• Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
• Ability to multi-task and oversee several media plans, vendors, and internal constituents while managing deadlines and coordinating across groups
• Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
• Constant learner who keeps up on trends and anything new in the marketplace
• Must be able to negotiate with vendors, agencies

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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