Marketing Manager (Migraine Therapeutics)
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Shanghai, Shanghai
- Commercial
- Hybrid
- Full-time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
This position plays a pivotal role in leading the launch of AbbVie's migraine portfolio assets. The Marketing Manager will lead cross-functional teams to develop, execute, and refine brand pre-launch strategies.
Key Responsibilities:
- Refine and execute brand strategies for migraine therapeutic product launches and lifecycle management.
- Lead and coordinate cross-functional teams(Medical, Market Access, Market Research, Regulatory, Legal & OEC etc.) to ensure alignment and effective implementation of brand launch strategies.
- Oversee development of promotional material, internal and external communications, and ensure compliance with local and global regulations.
- Monitor market trends, analyze competitive landscape, and proactively adapt strategies to drive brand performance.
- Manage brand- related budgeting and resource allocation.
- Track and report on performance metrics, identify areas for improvement, and drive impactful actions.
- Bachelor's degree or above, preferably in life sciences, marketing, or business.
- 5+ years pharmaceutical marketing experience; neuroscience or specialty area preferred. Proven track record for launching and managing successful brands is highly preferred.
- Proven project management and cross-functional team leadership skills.
- Strong analytical thinking and excellent commercial insight.
- Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software app, especially Power Point and Excel.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Pay Range: $
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Where We Work
Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.