Marketing Manager, HCP Rheumatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

The HCP Marketing Manager will help lead peer to peer promotional content and delivery within the Rheumatology portfolio of products and indications.   They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives.   They will manage existing content and make decisions to update and retire existing content to ensure the library of content is on strategy.   They will optimize and innovate on the delivery of peer to peer promotion to ensure the right customers attend peer to peer promotional programs to maximize ROI.

MAJOR RESPONSIBILITIES:

• Marketing role to support Rheumatology peer to peer promotional efforts


• Responsible for creating content that is consistent with the Brand story and Brand messaging


• Be familiar with market research and customer insights that could improve or impact peer to peer promotion


• Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes in messaging, or strategy


• Consistently monitor the peer to peer library and ensure content is current and on message/strategy


• Partner with medical affairs, and the regional marketing managers when building new content to ensure external experts are consulting to ensure new content is medically accurate and relevant for the customers.


• Partner closely with the RMMs in HCP marketing to ensure the speaker’s bureau is optimized and trained appropriately for content launches


• Strong collaboration and communication with the regional marketing managers, Brand teams, and field sales leadership (SDs, and RSDs) to ensure alignment on goals, budgets, strategies and execution of peer to peer.


• Create reports to monitor achievement of execution goals and offer solutions to improve any gaps in execution.


• Marketing lead for HCP agencies


• POC for HCP ad agency


• Manage the budget for the HCP Ad agency (Avant)


• Lead annual tactical plan with HCP ad agency to optimize innovation in the peer to peer channel


• POC for peer to peer logistics agency (MEI)


• Appropriately allocating spend for execution of P2P programs


• Ensure proper resources are distributed to the sales force for execution of peer to peer programs


• Work with Sales Director to reallocate and optimize funds across regions to maximize ROI

 

ACCOUNTABILITY / SCOPE:

• Reporting to the Marketing Director


• Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes


• Travel up to 20% of the time. Position based at Abbvie HQ/Mettawa, IL.

 

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

• 5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical


• Experience with HCP related activities required.   Knowledge of marketing concepts within strategic planning process preferred.


• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills


• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

 

EDUCATION REQUIREMENTS:

• Bachelor’s Degree.   MBA preferred.


• Previous Immunology Sales/Marketing experience preferred. 

 

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.