Marketing Manager, Access & Reimbursement Marketing

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Talent will be hired at a level commensurate with experience.

About Patient Services Marketing:

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible treatment experience to help patients achieve their full treatment plan potential.

The Marketing Manger Role:

The US Patient Services Access and Reimbursement Marketing Manager (MM) is responsible for developing and implementing access and reimbursement initiatives and tactics for APS Oncology and Eye Care brands. This role requires a strong understanding of the nuances associated with provider administered products and devices as well as the ability to work in a complex and matrixed environment.

The ideal candidate has working knowledge of the payer landscape, buy and bill and specialty pharmacy acquisition models and insight into field access team support.

This role does not have direct reports, but the individual must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance.

This individual will report to the Associate Director, Patient Services. MM I or MM II will be dependent on the number of years’ experience and other qualifications.

Key Responsibilities Include (may shift based on business needs):

• Working with internal and external agencies and other partners to develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS marketing priorities.
• Lead content creation for HCP and office staff facing access and reimbursement material as well as supports the development and maintenance of digital channels directed to HCP customers.
• Manage projects and relationships with agency partners, including creative, data, and digital teams.
• Support the development of the PSP brand positioning across stakeholders for new and enhanced patient services support care models including the identification of barriers to patient access and developing innovative solutions to help HCPs address those needs.
• Support the AD in managing the marketing budget while identifying efficiencies where it is possible to maximize resources.
• Deliver marketing briefs, develop timelines to accomplish tasks and anticipate any potential barriers that would impact project timelines.

Required knowledge, skills, and abilities. 

• Ability to build collaborative working relationships across stakeholders at various levels throughout the organization. 
• Strong project management, planning skills, with attention to detail.
• Experience taking materials through an MRL/review process.
• Demonstrated ability in developing and supporting marketing plans and program pull – through.
• Experience with managing multiple external agencies.
• Working Knowledge of health care processes in the following areas:
  • Buy and Bill as Specialty Pharmacy Acquisition channels.
  • Benefit Verification and Prior Authorization
  • Claim submission and denial management.

• Bachelor’s degree required.
• Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing.  With the ideal candidate having previous Pharma HCP marketing experience.

• Working knowledge of field access teams

• Launch experience preferred.
• Oncology and/or Eye Care background preferred.
• Excellent oral, written, and presentation skills.
• A balance of analytical thinking and creative vision

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html