Marketing Director, Allergan Aesthetics (UK & Ireland)

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

Marketing Director, Allergan Aesthetics (UK & Ireland)

• Leading a team of 8
• Based from the Marlow offices with a 3/2 flexible working model.
• Positions vacant due to an internal development move
• Highly competitive salary, Car Allowance, LTi’s, Bonus & Benefits package

Position summary:

The Director of Marketing will drive Allergan Aesthetics product lines, envisioning and executing marketing programmes to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct. 

The Director of Marketing will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence, and brand success.  This is a senior level position within the UK & Ireland Allergan Aesthetics organization and the successful individual will take a place on the UK & Ireland Leadership team. 

The Director of Marketing will also have a very active role liaising with the International Marketing and Commercial Operation organization to align on global plans and contribute to the development and execution of co-created plans for International. The candidate will need strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience.   This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics and help shape the future of the industry.

Highlighted responsibilities:

Financials:                                                                                                                              

• Participate in annual forecasting cycle as well as plan process including forecasting and expense planning.   
• Routinely utilise market data to appraise brand performance and market evolution and take action as appropriate.
• Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy.

Development of Brand strategy and tactical deployment:                                      

• Lead the development of robust strategic plan for brands for the entire portfolio.
• Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan.
• Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides). 
• Develop digital marketing programmes for portfolio (in line with GDPR and HCP compliance frameworks)
• Develop consumer campaigns for relevant parts of portfolio.
• Manage creative and medical communication agencies.
• Prepare and launch new products and categories.
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.

Inspire and lead a team:                                                                                                      

• Lead, manage and develop the Marketing team to optimise their contribution to the business, enhance their work experience and develop their skills.
• Work with direct reports to create individual development plans and follow up through regular meetings.
• Develop a team culture aligned to Allergan’s values.
• Lead cross functional marketing and brand meetings.

Experience/Knowledge:

• Must have prior consumer healthcare, pharma or beauty industry marketing experience.
• Product launch experience at a Country or International level.
• Experience of strategic brand planning through to local execution.
• Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.
• People management / team leadership
• Strong communication skills (1:1 verbal, written and presentations)
• Very strong planning and project management skills
• Ability to multi-task and to get things done.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.