Market Access Value Proposition Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Purpose

Champion payer perspective, share payer insights, anticipate payer changes, unmet needs and propose access strategies for the country’s top influential payers to optimize brand value for all relevant affiliate brands placing the patient at the center of any efforts and operating within AbbVie’s business code of conduct, policies and all applicable laws and regulations.

MAIN RESPONSIBILITIES

• Deliver market assessment from access perspective
  • Mapping current and potential reimbursement drivers and structuring message approach towards external stakeholders.
  • Understanding standard of care and value positioning from available treatments on target diseases.
  • Assess comparative positioning and connect evidence drivers on support with pricing and contracting strategy.
• Product positioning
  • Analyze, customize and transform economic and clinical data into compelling messages for payers, regulators, providers and budget holders to grant access and reimbursement.
  • Deployment of brand activities towards external stakeholders to position main value messages.
• Articulation between Brand Team and Market Access Team
  • Champion of Market Access strategy and execution regarding product/indication. Highlight the cross-functional impacts of anticipated changes in the payer environment to the brand teams.

SKILLS

• Strategic mindset & execution: Ability to create and translate strategies into actionable and realistic marketing actions, driven by innovative thinking.
• Data-driven decision making: Ability to collect, analyze, and interpret data/insights to make informed decisions.
• Business acumen: Solid understanding of business dynamics of competitive environment and its interaction with the healthcare landscape.
• Master the science: Ability to understand and effectively apply scientific knowledge and principles in the production of value proposition materials for payers.
• Leadership and collaboration skills: Ability to lead, inspire, motivate, align and coordinate cross functional teams/stakeholders.

EXPERIENCES

• University degree in Business Administration, Economics, Marketing, Medicine, Pharmacology or related fields. Desirable
• Minimum of 2 years of experience in market access, marketing or commercial roles on pharmaceutical industry and/or within healthcare payer/provider or academic institution roles. Desirable
• Deep understanding of healthcare system, key accounts and pharmaceutical commercial channels for Argentina, Chile and Uruguay. Considered a plus.
• Localization of value proposition materials. Understanding of HEOR and clinical evidence fundamentals and message tailoring based on local decision drivers. Considered a plus.
• Deploy product launch from market access perspective. Leading market opportunity sizing, understanding competitive differentiation and deploying early launch initiatives. Considered a plus.
• Experience on brand activities for pharmaceutical industry. Considered a plus.

Qualifications

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in pharmaceutical industry within commercial and medical functions and/or within healthcare payer/provider or academic institution
• Ability to manage cross functional projects
• Ability to analyze complex models and scientific data and draw out key messages
• Ability to interpret scientific and/or pharmaco-economic data to assess its relevance to build into targeted value messages
• Develop, lead and coach team members and direct reports (if applicable)
• Solid working knowledge of pharmaco-economic principles
• Solid knowledge of payer mindset and motivation in respective local context
• Preferred:
  • Proven track record of success on specific market access success experience within respective local context
  • 1-2 years of specific market access experience within an international context (Regional and or HQ)

Key Stakeholders 

External: P&R institutions, MOH, Regional health care providers, HTA’s
Internal: Brand Team, Marketing, SHI, HEOR

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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