Manager, Omnichannel Analytics

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This individual contributor role is an integral part of AbbVie’s continued success in HCP (Health Care Provider) Omnichannel experiences and will be responsible for providing insights into HCP Omnichannel promotional performance and be a strong collaborative partner in campaign planning and assessment.

In this role, you’ll be responsible for delivering analysis, insights, and recommendations to marketing leaders to drive continuous improvement in HCP Omnichannel promotional performance across the marketing portfolio.

THIS ROLE IS HYBRID IN METTAWA, IL TUESDAY THROUGH THURSDAY

The role of Omnichannel Analytics Manager is to supports and designs analytics and measurement in for the evolving HCP Omnichannel Promotional Capabilities roadmap, across brands within the Immunology franchise.

The ideal candidate has a strong blend of technical analytics skills, deep understanding of tactical level omnichannel analytics, and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes. 

Primary Responsibilities:

Marketing Investment Measurement + Optimization

• Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences. 
• Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
• Supports delivery of Omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel Analytics Manager II/Associate Director

Customer Level Omnichannel Analytics + Optimization

• Lead audience level analytics across 1P, 3P audiences across omnichannel strategic blueprint
• Explores advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization.
• Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts. 
• Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation.

Experimentation

• Serve as “experimentation” analytic lead for agile efforts as prioritized.
• Support Use Case ideation, value estimation and development
• Own Use Case experiment design and measurement
• Extends winning tests into CORE marketing campaign
• Achieve cross-functional alignments with peers

• Bachelor’s Degree with a concentration in marketing/sales/quantitative analysis.
• 4+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution).
• 4+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control).
• 4+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
• 4+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing. 
• Strong collaboration, communication, project management and vendor management skills.
• High motivation, strong work-ethic and positive attitude while working under tight timelines.
• Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.)
• High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment

Preferred Qualifications:

• MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data.
• Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html