Digital Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Role Overview:    

This role is ideal for a strategic, hands-on marketer with strong operational acumen and a results-oriented mindset. As the Digital Manager, you will drive the Digital  transformation and commercial success of AbbVie’s established, off-patent specialty care brands.

With a focus on leveraging innovative digital, omnichannel, and B2B strategies, you will lead the orchestration of marketing, sales, and operational execution across the product lifecycle while efficiently managing day-to-day marketing operations.

Key Responsibilities:

• Lead digital marketing strategy and execution for off-patent brands, ensuring effective use of email, content marketing, and online advertising across platforms.
• Manage Customer Relationship Management (CRM) systems (e.g., Veeva CRM) to enable seamless omnichannel campaigns, sales alignment, and HCP/customer engagement.  
• Create and execute integrated marketing campaigns, including design of promotional materials, digital content, and multichannel messaging.
• Develop, execute, and analyze large-scale B2B events, webinars, workshops, and virtual conferences focused on reinforcing brand legacy, educating stakeholders, and expanding the commercial network.
• Ideate and/or provide support for any BD&L activity such as managing partnerships and lifecycle initiatives for mature/off-patent products, and collaborating with supply chain for optimal market availability   
• Collaborate with sales and business teams to develop sales forecasts, monitor market trends, and support demand planning.  
• Analyze and report on campaign performance, omnichannel effectiveness, customer insights, and market trends to inform commercial decision-making
• Serve as a champion for digital transformation within the commercial and marketing teams by influencing best practices, process optimization, and capability building across marketing operations 
• Maintain strict compliance with pharmaceutical industry regulations, data privacy, and internal policies for all operations and communications.

• Bachelor’s degree in Marketing, Business, Life Sciences, or relevant field; advanced degree a plus.
• 5+ years’ experience in digital marketing, commercial operations, or pharmaceutical/healthcare marketing.
• Proven success in marketing off-patent, established brands and driving value via digital and non-traditional promotional strategies.
• Experience with B2B marketing and BD&L processes will be advantageous
• Excellent project management, organizational, and communication skills.
• Strong analytical abilities and familiarity with marketing automation and analytics tools.
• Demonstrated expertise in CRM systems management (preferably Veeva CRM/Salesforce), digital marketing automation, and omnichannel enablement will be ideal.
• Strong leadership and stakeholder management experience, including proven ability to drive digital or commercial transformation.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html