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Brand Specialist

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Istanbul, İstanbul

  1. Commercial
  2. On-Site
  1. Full-time
R00140744
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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.


Job Description

Reporting to Parkinson’s Team Leader, the incumbent will be responsible for;

  • Supporting long-term and annual Brand/Commercial strategies and tactical plans defining specific timelines, budgets and stakeholder responsibilities, aligned with brand planning process and Brand Team direction.
  • Diagnosing and analyzing brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation based on customer needs.
  • Coordinating the development of sales objectives, strategies, in field team materials, advertising, promotion program and market research activities and ensuring their execution.
  • Implementing tactical plans, communicating clearly and proposing responsibilities allocation to cross-functional team members and in-field team.
  • Maintaining an up-to-date understanding of customer perspectives through regular engagement with related stakeholders as appropriate (e.g. in-field visits, remote engagement.).
  • Guiding and implementing innovative omni-channel marketing activities, including both traditional and non-traditional partnerships, to strengthen brand messaging across all channels.

Qualifications

  • Bachelor’s Degree, preferably in Business Administration, Economics, Engineering, Science or related field,
  • 0-3 years of sales or marketing experience,  
  • Demonstrate high level of impact and influence within a matrix environment,
  • Strong analytical, strategic thinking and communication skills,
  • Strong innovation attitude, cognitive flexibility and project orientation,
  • Excellent presentation, planning and organizational skills,
  • Good level in written and spoken English,
  • Good command of Office Programs.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Recruitment Fraud Alert

We have recently become aware of various recruitment phishing scams targeting job seekers. Please be advised:



  • AbbVie will never request sensitive personal information (such as bank account details, social security numbers, or payment of any kind) during the recruitment process.
  • If you suspect you have received a fraudulent offer or communication claiming to be from AbbVie, please do not respond, open any attachments, or click on any hyperlinks.


If you have any questions or concerns regarding the authenticity of a communication alleged to have been made by or on behalf of AbbVie, please contact us immediately.


Protect yourself by verifying job offers and communications. Your safety is important to us.

Pay Range: $

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