Brand Specialist - Eye Care (1 Year Temporary Contract)
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Rome, Lazio
- Commercial
- Hybrid
- Full-time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Responsabilità Principali:
- Implementazione di progetti cross-funzionali che siano allineati con la strategia, mirati alla differenziazione del prodotto e al valorizzare l’impegno dell’azienda nell’area terapeutica di riferimento;
- Creazione e gestione dei materiali promozionali e non promozionali per la Sales Force, analizzando le dashboard relative all’utilizzo dei materiali digitali e ai messaggi veicolati ai clinici;
- Redazione, con la supervisione del manager, del Brand Plan, coordinando i membri del Brand Team in modo collaborativo al fine di raggiungere gli obiettivi comuni;
- Stesura, con la supervisione del manager, del Functional Plan, interfacciandosi con l’IFT nell’ideare progettualità in linea con la strategia;
- Analisi delle dinamiche di mercato e dei competitor, contestualizzando i dati da ricerche di mercato e di vendita per supportare decisioni strategiche;
- Gestione delle attività congressuali, intrattenendo rapporti professionali con provider e segreterie scientifiche nonchè con stakeholder interni (Customer Excellence, Corporate Affairs, etc.).
Qualifiche:
- Laurea in materie scientifiche, scienze economiche, statistiche, ingegneria gestionale (o similari con indirizzi economici);
- Esperienza nel marketing, preferibilmente all’interno del settore farmaceutico
- Conoscenza in ambito digital;
- Ottima conoscenza del pacchetto Office in particolare Excel;
- Ottima conoscenza della lingua inglese sia scritto che orale;
- Preferenziale: Master in Marketing.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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Pay Range: $
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Where We Work
Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.