Brand Manager (Neuro)

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This position offers an exciting and rare opportunity to work as a marketer in Neuroscience, within AbbVie’s portfolio, for the treatment of high impact neurological conditions. The successful candidate will join an energetic, ambitious and passionate team and work within a supportive environment which also offers opportunity for personal skills and career development. 

The position is a fantastic opportunity for a marketer looking to grow within an ambitious health business where people and quality of life come first.  

The Brand Manager role will be based in our offices in Maidenhead and will need to develop and drive commercially viable strategies for the brand in collaboration with the wider brand team. This will include promotion and education to drive increased uptake. 

Objective: 

• To position our product for continued growth through development and delivery of the brand plan in collaboration with the matrix brand team
• Ensure the brand meets/exceeds its Plan number through implementation of the brand plan
• Support the implementation of key strategic initiatives across the full marketing mix; ensuring an industry leading and coordinated approach to drive success. 

Key responsibilities:

• Working in the matrix environment of the Brand Team to develop powerful marketing strategies for the product, through the annual brand plan cycle, securing buy-in for these through the leadership team 
• Working in the matrix environment of the Brand Team to drive implementation of the agreed marketing strategies for the product 
• Innovate, build and execute a strong omni-channel Management plan to maximise opportunities across our channel and stakeholder mix in order to strengthen and imbed promotional campaigns  
• Develop customer journey maps and experience flows to deliver impactful engagement via appropriate channels in order to drive changes in behaviour with key stakeholders 
• To plan and execute educational platforms as defined by the brand plan 
• To effectively manage External Expert relationships across the UK in line with implementing the Brand Plan 
• As a core member of the brand team, work cross-functionally to develop customer engagement strategies including seeking peer to peer opportunities from a national to a local level 
• To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget and deliver on the Brand Plan 
• Drive a high standard of compliance with all communications and initiatives 

Qualifications & Experience  

• Relevant Brand Manager experience or previous proven broad marketing experience including: 
  • supporting the delivery of a multi-stakeholder brand plan 
  • specific experience working across multiple channels specifically digital experience with measurable outcomes 
  • specific experience of patient activation campaigns  
  • examples of digital activation of HCPs and alternative stakeholders within the healthcare space or examples of other innovative approaches to understand customer behaviour / drive behaviour change 
  • proven experience in delivering insights-based marketing strategies 
  • experience of monitoring and measuring the effectiveness of activities 
• Proven track record of success in Marketing; launch experience valued 
• Science / Life Science Bachelor’s Degree or equivalent experience required 
• Additional marketing qualifications an advantage 
• ABPI qualified is not essential but desirable 

Skills & Competencies: 

• Ability to co-ordinate and deliver strong brand planning 
• Translate strategy into tactics plans and then deliver on these 
• Ability to challenge current thinking in the interests of raising the bar 
• Ability to work in a matrix environment and achieve results within  a brand team 
• Ability to take responsibility for allocated P&L, and balance between opportunities, resources and investments to maximize the growth 
• Setting/implementing vision and direction 
• Strong communication of ideas and concepts to ensure ‘selling’ to brand  
• Ability to monitor results and develop contingencies 
• Strong commercial acumen 
• Flexibility and Listening skills 
• Action planning & Budget management 
• Can influence others, including those over whom they have no direct authority 
• Professional, accountable, high energy, and collaborative team player 

AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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