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Brand Manager - Immunology

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Riyadh, Riyadh Province

  1. Commercial
  2. Brand Management
  1. Full-time
R00117034

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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn


Job Description

In line with Saudization requirements, preference will be given to Saudi nationals for this position, though candidates of other nationalities are also encouraged to apply.

  • Manage Immunology-Gastro portfolio, from Marketing strategy & operations to sales forecasting and tracking
  • Professionally manage and build cross-functional cooperation between key stakeholders and build effective multidisciplinary Brand Teams.
  • Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.
  • Lead the cross functional Brand Team around the Immunology portfolio vision and set clear objectives that are shared by all members
  • Effectively manage and execute all marketing and sales related brand activities as per Brand Plans, such as development and implementation of commercial Brand strategy and tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales and margin within expense budgets.
  • Role model AbbVie WWW behavior and enable the Brand Team matrix to work to achieve high quality strategy and execution capability in all allocated brands.
  • Initiating promotional events for approvals & ensuring compliant documentation of all activities.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success

Qualifications

  • Bachelor’s degree or equivalent
  • Relevant experience with proven track record of success in Brand Management within pharmaceutical industry in a multinational company for minimum 3 years.
  • Ability to develop business vision, translate into strategies and actionable, realistic execution actions plus knowledge of territory and relationships with key stakeholders already established.
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing (for all non-English speaking countries)

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html