Brand Manager Immunology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Description

Enrich the patient experience by working closely with the IFT to drive CLM engagement and customization, while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups. Create interactive and customized materials while supporting insights gathering through research & stakeholder visits

Key - Responsibilities

IFT Alignment:

• Maintain an up-to-date understanding of customer perspectives through regular engagement with HCP and non HCP stakeholders (e.g. in-field visits)
• Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
• Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues

Other:

• Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
• Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols

Skills & Behaviours

• Translates strong patient empathy into patient-centric strategies and tactics
• Has strong customer understanding for all customer and stakeholder types and effectively tailors messages to target audience
• Effectively manages projects and team members to ensure successful delivery of  Marketing-led initiatives
• Demonstrates tactical planning skills to achieve strategic objectives
• Takes ownership of work and effectively delegates tasks, working with other functions and teams as appropriate
• Effectively communicates and influences all external/internal stakeholders
• Develops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problems
• Supports (or manages) forecasting and KPI tracking activities, leveraging strong analytical skills

Knowledge & Experience

• Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area
• The healthcare environment and evolving landscape
• Channel mix techniques
• Financial processes & business acumen
• Competition, customer base, reimbursement and market access processes/issues
• Pharmaceutical industry business, policies and procedures
• English language (fluent)
• Principles of and opportunities for conducting market research
• Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.)
• Experience of working in other functions preferred, including sales experience (any industry)
• Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

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