Brand Manager Hematology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities:

• Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets
• Works effectively within the matrix, including the IFT and BT as appropriate; proactively represents functional and IFT interests, collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives
• Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
• Keep regular In-field team’s training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs, communicate strategy and service their issues.
• Identify areas for own development and work with management to pursue.
• Other duties as assigned by manager

Qualifications:

• University degree - Medical / Pharma / Science /Applied Science
• Relevant 3-5 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry
• Possess a strong expertise in hematology or oncology and a robust network within the medical community
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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