Brand Manager - Gastroenterology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube and LinkedIn. 

We are recruiting a Brand Manager to join our diverse team in Citywest, Dublin. The successful candidate will develop brand strategy and devise tactics to support overall objectives for the brand. They will effectively manage the indication(s) to achieve maximum sales & margin. This role is a permanent individual contributor position and will report into the Business Unit Manager, Gastroenterology.

Responsibilities:

• Set strategy in developing and implementing promotional plans for product(s).
• Expand the product market through Innovative patient programmes. Opinion leader development, physician, and patient education.
• Develop and maintain relationships with key customers. Continually identify new opportunities and ways to better meet customer’s needs.
• Understand the pharmaceutical industry and the feature of the delivery of healthcare in Ireland and how it may impact business.
• Issue proposed forecasts each month for products including forecast accuracy Key performance Indicator results.
• Understand & regularly update relevant commercial models to ensure accurate plan and update forecasting.
• Ensure timely product performance reporting through monthly report to relevant channels.
• Managing the marketing contribution of the NPD process.
• Play an active role in the Brand Team, providing input for the marketing function.
• Ensure the patient story is defined and consistently under/referenced by the Brand Team.
• Bring the patient journeys to left through marketing materials and campaigns.
• Lead the tactical design and implementation of marketing initiatives, to include: innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, interactive and customized content for advanced customer engagement e.g. CLM, VAE.

• Experience in pharmaceutical industry, preferably in a marketing or sales capacity, hospital sales, and/or medical role considered.
• Relevant third level qualification.
• Demonstrated ability to leverage scientific information with experience in healthcare role to drive results.
• Superior relationship building experience.
• Healthcare marketing experience is preferred.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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