Associate Director, Omnichannel Marketing Partner Lead

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director, Omnichannel Partner Lead (“Omni Partner Lead”) is a role that will lead a team of Omnichannel Marketing Partners that support Franchise E (brands ELAHERE & Teliso-V) within US Oncology, as part of the AbbVie Digital Lab. The Omni Partner team serves as a key role in ensuring HCP customer engagement is personalized, relevant, and data-driven through partnership with the brand and sales teams, as well as our center teams including MABI, BTS, FPAT, and others. In addition to the people management / Team Lead aspect, this role will serve as the strategic leader for evolution of the Omni Partner role itself, the OP team, and serve as point for developing cross-functional strategies, working with functional leadership teams, and driving aligned OP execution.

Primary Job Function

• People manage a team of Omnichannel Marketing Partners (OPs)
• Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions where needed
• Drive forward the role of the Omni Partner as a key capability of the AbbVie Digital Lab – evolve the role, determine the best uses of people, process, and technology to increase HCP engagement and reach
• Provide leadership within the Omnichannel cross-functional team to influence the team of cross-functional partners (Lab, Brand, MABI, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
• Develop strategic plans, partner with functional leadership, and lead subsequent Omni Partner execution to integrate with extended functions of the IBT’s, such as:
• Medical Affairs (MSL’s)
• Thought Leader Liaisons (TLL’s)
• Sales Training
• Sales Operations
• Marketing Brand Teams
• Lead regular strategic top-down and bottom-up analytical optimization sessions in partnership with Omnichannel Core team members (and resulting Omni Partner pull-through priorities) to drive brand objectives.
• Lead functional partnership with OEC and Legal to ensure that ongoing operations and evolution remain compliant.
• Lead development and execution of updates to Executive Leadership, in partnership with the [Brand] AD/Brand Lead.
• Translate brand strategic imperatives (SIs) into strategies, tactics, and ideas that the Resonance team can execute in order to drive business impact.
• Work with cross-functional leadership within Franchise E to design support structures and engagement models for each respective brand (Elahere, Teliso-V)

• Bachelor’s Degree required, Advanced Degree a plus
• 10+ years total experience
• 3+ years sales experience, or directly supporting sales
• Additional plus for any Oncology experience (bonus, not required)
• 3+ years of hands-on experience with digital marketing and analytics tools (Web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.
• Experience developing measurement frameworks (candidate has led how a marketing or change management program should be measured and evaluated, and then pulled through)
• Hands on keyboard’ reporting and analysis – (advanced excel, pivot tables, data visualization)
• 5+ years of cross-functional/matrixed organizational ways of working and applied leadership
• 3+ years of applied digital media experience
• Digital media campaign management (budgeting, targeting, optimization)
• Customer relationship management software (CRM – Salesforce, Marketo, Veeva, etc.)
• Prior roles that effectively show applied experiences driving Sales + Marketing + Analytics performance and tactical execution concurrently.

Skills & Mindsets

• Strategic mindset and ability to develop an evolving team vision
• People management experience preferred
• Ability to inspire and recruit talent, build a high-performing team
• Ability to build relationships and trust within a highly matrixed environment
• Digital native – demonstrates curiosity and advanced understanding of digital environments
• Strong leadership skills and the ability to influence within a matrixed environment
• Excellent reporting and analytical skills
• Proficiency with Excel and PowerPoint – knowledge of Pivot Tables and advanced functions preferred
• Loves numbers and digging into data, but able to turn data into actionable insights
• Excellent communications skills – written, verbal, and interpersonal
• Demonstrated ability to present to executive audiences & varied stakeholders
• Ability to manage several concurrent tasks and projects in a fast-paced environment with limited supervision
• Experience with medical/regulatory/legal review processes

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

​The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

​Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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