Associate Director, International Marketing Differentiation Lead, Rinvoq Dermatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Differentiation Lead will be a core member of the International Marketing Team that is leading the launch of new indications for Rinvoq in Dermatology. The candidate will report to the Brand team lead and work with the strategy leads to ensure a successful launch for all markets. We are looking for an ambitious individual with an innovative mindset who is willing to operate in an exciting and high-paced environment to accelerate strategic deliverables and drive launch excellence. The Differentiation Lead does not have direct reports but must demonstrate the ability to lead cross functionally and build a collaborative approach in an integrated brand team.

Key Responsibilities Include:

• Collaborate with strategy leads to build differentiation strategy and create differentiation themes including key messages and claims.
• Take the lead and work closely with the SIG (Strategic Imperative Group) & US team to test and develop Branded and Disease State campaigns for International markets.
• Co-create Objection Handler and Challenger Guidance with the learning team.
• Lead content generation for ISAs development, content cards and MCM materials.
• Liaise with MCM lead on communication strategy and ACE implementation.
• Support External Engagement lead with content development for different forums, including ad boards, speaker bureaus etc.
• Work with the Brand team on go to market strategy and deliver IFT playbook to affiliates.
• Plan and execute on launch touch point process with Areas and Affiliates.
• Effectively manage and track budget actuals vs plan on all projects.

*Considering US based candidates only and preference is IL based.

•  Bachelor’s Degree and 5-10 years of biopharmaceutical or other equivalent (relevant) experience      required (i.e., device, diagnostics, or CPG).
• · 3-5 years of marketing (brand or product management) & product launch experience.
• · Previous experience in dealing with Agencies.
• · Strong analytics with an overall business acumen & a strategic outlook.
• · Proven leadership and cross functional communication skills.

Preferred:

• · Above Country Experience.
• · Sales/people management experience.
• · MBA.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

​Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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