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AbbVie 的使命是發現並提供創新藥物,解決當今嚴重的健康問題,同時面對未來的醫學挑戰。除了 Allergan Aesthetics 產品組合中的產品及服務外,我們還致力在幾個關鍵治療領域為人們的生活帶來顯著影響:免疫學、腫瘤學、神經科學、眼科、病毒學、女性健康和胃腸病學。如需瞭解更多有關 AbbVie 的資訊,請造訪我們的網站。在 Twitter、Facebook、Instagram、YouTube 和 LinkedIn 追蹤 @abbvie

Digital Media Optimization Channel Manager, Programmatic (Remote)

次要 爾灣, 加利福尼亚州 次要 芝加哥, 伊利诺伊州; 贝克斯菲尔德, 加利福尼亚州; 伯班克, 加利福尼亚州; 旧金山, 加利福尼亚州; Remote 職位 ID 2216642 類別 Marketing 部門 AbbVie

Digital Media Optimization Channel Manager, Programmatic

If you live and breathe all things Digital, then we want to talk to you! The AbbVie Digital Lab is on a mission to transform data-driven digital marketing in the pharmaceutical industry. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you. The Lab is excited to welcome experienced digital talent from all industries. 

The Digital Media Optimization Channel Manager, Programmatic sets the strategy and thought leadership for the Digital Lab. The manager is a hands-on expert that will be responsible for media optimizations recommendations within the platforms that align to their channel specialty. Additionally, this role will help lead the development of appropriate programmatic plans designed to meet brand needs and marketing objectives as part of a broader omnichannel strategy. This individual should be highly collaborative, as they will be working with various internal brand leads, agencies, analytic, creative, and marketing technology partners as well as building buy-in from key stakeholders. The ideal candidate will have a strong track-record demonstrating how s/he has successfully taken ideas from inception to completion. The Digital Media Optimization Channel Manager will help AbbVie increase overall revenue and increase the ROI of paid advertising.

 

Main Areas of Responsibility

  • Lead the development of programmatic strategies in partnership with the media agency (e.g., audience, custom data and in platform recommendations, timing/scheduling strategy, creative recommendations, etc.) across media platforms within specified channels
  • Collaborate with omni-channel media strategist to ensure campaigns are meeting goals and benchmarks
  • Responsible for building and maintaining strong external relationships with appropriate agency partners and vendors and internal cross-functional relationships in collaboration with various team members
  • Act as programmatic expert, shares that expertise to establish best practices for the brands
  • Execute in the areas of planning, interact with partners, oversee campaign setup, QA, pacing, optimization, targeting, reporting, etc.
  • Prepare weekly reporting regarding trends and updated forecasting (KPIs, budget); highlight any downward trends in performance to the team which will help identify any issues
  • Iterate on campaigns based on experimentation and testing including adjustment of bids and bid strategy in partnership with media agency for execution; drives successful financial performance through ongoing optimization
  • Work with leadership team to research new and existing partners with the goal of enhancing media strategy and cost-savings.
  • Remain abreast on industry updates, trends and findings and incorporates those learnings into AbbVie’s media plans

 


Job Qualifications

  • 8+ years’ experience managing programmatic campaigns
  • BA/BS degree in Marketing, Communications, Business, quantitative or analytical field; MBA a plus
  • Deep expertise in DSP offerings and data/audience suppliers, especially in the areas the channel specialty
  • Deeply versed in the planning, buying, and optimizing in platform
  • General knowledge of full-funnel digital advertising strategy including SEM, paid social, display and online video and how they can work together to drive the most efficient omni-channel experience
  • Demonstrable passion for learning new technologies
  • Able to strategically organize large projects into actionable deliverables; able to effectively prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact
  • Strong quantitative analysis and problem-solving skills
  • Utilizes industry knowledge and experience to make independent decisions affecting the daily operations and management of campaigns
  • Strong presentation and communication skills with an ability to make the complex simple
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Ability to create, grow and expand relationships with internal and external stakeholders

#LI-Remote

Applicable to California Applicants Only 

· The below range is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California.

This range may be modified in the future. 

· The salary range is (minimum: $ 96,000 to maximum: $ 188,000) 

· This job is eligible to participate in our short-term incentive program 

· This job is eligible to participate in our long-term incentive programs 

· We offer comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. 

    • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 


AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.


重點工作內容: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
出差: Yes, 10 % of the Time
工作類型: Experienced
工作時間: Full-time

Compensation

  • Minimum Salary $96,000
  • Maximum Salary $188,000
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