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關於 AbbVie

AbbVie 的使命是發現並提供創新藥物,解決當今嚴重的健康問題,同時面對未來的醫學挑戰。除了 Allergan Aesthetics 產品組合中的產品及服務外,我們還致力在幾個關鍵治療領域為人們的生活帶來顯著影響:免疫學、腫瘤學、神經科學、眼科、病毒學、女性健康和胃腸病學。如需瞭解更多有關 AbbVie 的資訊,請造訪我們的網站。在 Twitter、Facebook、Instagram、YouTube 和 LinkedIn 追蹤 @abbvie

Brand Manager, Immunology

次要 首尔特别市, 大韩民国 職位 ID 2216974 類別 Marketing 部門 AbbVie

Position summary

The Brand Manager Immunology is responsible for managing establish brand positioning and driving performance, leading brand team and working with IFTs (In field team) in their efforts to carry out the company’s goals and strategies and supports the team.

 

Especially, shaping the market for accelerated penetration with expanded indication is expected performance. Business & financial acumen (long term sale forecasting, budget management and business case development) based on market environment understanding, generating impactful insights to strategy thru stakeholder alignment, and seamless execution including effective storytelling with proper material/tactics are expected capabilities.

 

Roles & Responsibilities

  • Participating in the development of marketing objectives, strategies, advertising, and promotion
  • Executing marketing strategies
  • Developing annual sales volume and profit forecasts, pricing, and expense budgets.  
  • Recognizing the needs of key stakeholder and addressing them
  • Participating in trainings and adopting current market trends and detailing strategies
  • Developing detailing materials in line with the brand team’s goals and strategies 
  • Understanding and presenting clinical data (must be able to provide as much information as necessary and answer product-related questions, instructions on usage, safety data, clinical study data, etc.)
  • Leading eChannel Management
  • Managing patient support program (TBD)
  • Ensuring all business activities comply with the relevant Acts, legal demands and ethical standards. 
  • Achieving sales, margin and market share annual goals.

 


Education/Qualification/Experience

  • Bachelor’s degree with scientific background preferred
  • Experience in immunology or Dermatology preferred
  • Relevant experience in new brand launch preferred
  • 3+ years of sales or marketing experiences in relevant industry
  • Strong communication skills

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.


出差: No
工作類型: Experienced
工作時間: Full-time
ABBVIE

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  • Marketing, 首尔特别市, 首尔特别市, 大韩民国移除

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