Skip to main content

Search jobs

Search jobs

O firmie AbbVie

Misją AbbVie jest odkrywanie i dostarczanie innowacyjnych leków, które już dziś rozwiązują poważne problemy zdrowotne i stanowią odpowiedź na medyczne wyzwania jutra. Dążymy do wywarcia znaczącego wpływu na życie ludzi w kilku kluczowych obszarach terapeutycznych: immunologii, onkologii, neurobiologii, pielęgnacji oczu, wirusologii, zdrowia kobiet i gastroenterologii, a także w zakresie produktów i usług z portfolio Allergan Aesthetics. Aby uzyskać więcej informacji o AbbVie odwiedź nas na www.abbvie.com. Obserwuj @abbvie na portalach Twitter, Facebook, Instagram, YouTube i LinkedIn.

Digital Media Optimization & Marketing Technology Manager

Primary Irvine, Kalifornia Secondary Burbank, Kalifornia; Anaheim, Kalifornia; San Diego, Kalifornia; Los Angeles, Kalifornia; Riverside, Kalifornia; Redding, Kalifornia Identyfikator oferty 2214160 Kategoria Marketing Dział AbbVie

If you live and breathe all things Digital, then we want to talk to you! The AbbVie Digital Lab is on a mission to transform data-driven digital marketing in the pharmaceutical industry. This is an incredible opportunity to be a part of an industry-defining team that's building something from the ground up.

Position Overview

The Digital Media Optimization & MarTech Manager will support the MarTech Lead in efforts to consolidate performance reporting, savings, and efficiency improvements across all digital channels: search, social, display, OLV, website, email etc. This role will work with agencies, channel leads and data scientists to provide business context and insights on media and audience performance data to provide a feedback framework & infrastructure on performance results. While this role is not “hands on keyboard” it will require deep knowledge of the media platforms and the ability to drive management presentations on delivery performance. 

 

The ideal candidate should however also be comfortable “getting their hands dirty” creating reporting requirements, campaign creation rules, workflows, and campaign adjustments etc., where needed. The candidate should be an expert at communicating and presenting monthly delivery of optimization results (live, PowerPoint and/or email) across Abbvie brands for digital marketing performance, optimizations and savings. This candidate will also be working with adjacent data teams on delivery of enhanced reporting capabilities across digital channels to support efficient weekly and monthly report outs of performance to leadership.

 

Who You Are

  • Positive-natured & Optimistic: Great interpersonal skills, with an amiable ability to coordinate and communicate with internal departments and external partners.
  • Skillful & Experienced Communicator: Expert written/verbal communication with an ability to articulate digital functionality and concepts into laymen’s terms for clients and partners.
  • Organized & Coordinated: Excellent project management and task tracking skills to drive results.
  • Driven & Proactive: Strong ability to work independently and be proactive where needed.
  • Solution Oriented: Creative problem-solving skills with a desire to drive toward successful solutions.
  • Agile & Reliable: Ability to prioritize tasks independently, as well as flexibility to adjust quickly to changes in priorities from external forces.
  • Team Player & Trust Builder: Strong work ethic and commitment to excellence in individual performance and team performance.
  • Composed & Collected: Comfortable in ever-changing environment; results-driven with an ability to effectively multi-task in a fast-paced environment.

 

 

 

 

Core Responsibility

  • Support media platform(s) communication on delivery of tactical digital campaigns that highlights in easy-to-understand terms the enhancements to campaign setup, KPI/conversion tracking, optimization adjustments, efficiencies etc.
  • Create/deliver or recommend reporting frameworks and consolidation of results across all brands and channel leads across all digital campaigns on a daily, weekly and monthly basis.
  • Communicate optimization plans across channel leads and brands that highlight actionable recommendations to improve the performance of campaigns to align with KPI framework and business objectives.
  • Establish standardized learning agendas shared by channel leads to improve the tactical execution across all Abbvie brands in terms of digital marketing best practices.
  • Elevate best practices across channel leads for improvements to audience, creative tracking taxonomy and optimizations across partners.
  • Support intra/inter-team communication requirements as needed.

Job Qualifications

  • Bachelor's degree
  • 5+ years’ experience in Digital Advertising
  • Excellent Microsoft Excel (decoding a story from data) and PowerPoint skills (creating a story/narrative in a deck)
  • Significant hand-on-keyboard experience in activation platforms (i.e. DSPs, Google, Facebook, Instagram, Twitter etc…)
  • Experience working in data platforms such as Datorama and/or DMPs (or CDPs) required
  • Expert in Digital Marketing KPIs and analysis to articulate performance across awareness, consideration, and conversion metrics
  • Align test plans and campaigns with business and media performance KPIs and objectives. Track and monitor overall performance to demonstrate value of campaigns and A/B testing.

#LI-Hybrid


At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company’s affirmative action plan or policy statement, please email CorpJat_ABV@abbvie.com.


Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Najnowsze oferty pracy

Otrzymuj powiadomienia o nowych stanowiskach

Dołącz do naszej sieci talentów i otrzymuj wiadomości e-mail z aktualnościami i powiadomieniami o nowych stanowiskach od firmy AbbVie.

Jestem zainteresowany/-aWybierz kategorię lub lokalizację. Kliknij przycisk Dodaj, aby utworzyć powiadomienie o nowych stanowiskach.

  • Marketing, Irvine, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, Burbank, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, Anaheim, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, San Diego, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, Los Angeles, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, Riverside, Kalifornia, Stany ZjednoczoneUsuń
  • Marketing, Redding, Kalifornia, Stany ZjednoczoneUsuń

Nasze Warunki użytkowania, Polityka plików cookie i Polityka prywatności wyjaśniają, jak gromadzimy i wykorzystujemy informacje na Twój temat, a także opisują przysługujące Ci prawa. Poprzez przesłanie informacji potwierdzasz przeczytanie tych dokumentów oraz zgodę na otrzymywanie wiadomości SMS i powiadomień o nowych stanowiskach od firmy AbbVie za pośrednictwem poczty elektronicznej.

Niedawno przeglądane stanowiska

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Click here to find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application