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애브비의 사명은 현재의 심각한 건강 문제를 해결하고 미래의 의학적 과제를 해결하는 혁신적인 의약품을 발굴하여 세상에 내놓는 것입니다. 당사는 Allergan Aesthetics 포트폴리오 전반에 걸친 제품 및 서비스 외에도 면역학, 종양학, 신경과학, 안과, 바이러스학, 여성 건강 및 위장병학 등 여러 주요 치료 분야에 걸쳐 사람들의 삶에 커다란 영향을 미치기 위해 노력하고 있습니다. 애브비에 대한 더 자세한 정보는 www.abbvie.com을 확인해주십시오. @abbvie 를 Twitter, Facebook, Instagram, YouTube, LinkedIn에서 팔로우하십시오.

Manager, Business & Digital Analytics

시카고, 일리노이 주 공고 ID 2122657 분류 Marketing 분야 AbbVie

AbbVie’s US Commercial organization is looking for a strong analytical candidate to join a high-performing team supporting Digital Marketing for multiple businesses.  In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders to drive increased performance and efficiency of targeted advertising touch points and new digital initiatives.  You’ll use your knowledge of digital and non-digital channels and relevant data to identify trends in performance and build a narrative around appropriate strategic and tactical adjustments.  We are looking for a highly motivated, self-driven individual that is never satisfied with the status quo and is eager to let their curiosity and can-do attitude expand the limits of bio-pharmaceutical brand delivery.  You will be expected to partner with Brand and Sales Leadership to align Marketing strategies and key priorities while supporting the current and future portfolio.  A successful candidate must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. 

Primary Responsibilities:

  • Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets
  • Designs measurement plans, KPIs, and dashboards for campaigns to track campaign reach and efficacy, measure use case lift and incrementality
  • Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria.
  • Executes data measurement processes and analysis that feed into KPIs and dashboards
  • Reports campaign impact up to Digital lead and Brand marketer for iteration to pod and brand strategies
  • Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings
  • Develops expertise across platforms and channels to enable measurement of campaign efficacy including social, paid search and programmatic

Necessary Skills

  • Ability to combine and interpret signals from multiple data sources with a solid understanding of various metrics leveraged by Marketing.
  • Ability to effectively communicate results of complex analytical approaches and influence action to improve brand and portfolio performance.
  • Ability to evaluate statistically modeled outputs for reliability, validity, and predictability  
  • Experience with analytical modeling using traditional tools (e.g., Excel, Alteryx, etc.)
  • Experience with reporting/visualization (e.g., Tableau, Qlik Sense, etc.)
  • Extensive hand’s-on experience and fluency in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
  • Experience with statistical testing (e.g., t-tests, ANOVA)

**Position will be filled as an Associate Manager or Manager, depending on candidate experience.**

#LI-Hybrid


Basic:

  • Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred (degree in Business Administration, Statistics, Economics or similar preferred).
  • Experience measuring the impact of marketing tactics across at least 2 of the following: CRM, digital, web, mass media.
  • This position requires 4-6 years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies, and 6-8 years of professional experience. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Demonstrates strong project management skills and ability to multi-task.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Preferred:

  • Familiarity with clickstream and/or DMP/cookie-tracking data preferred.
  • Master’s Degree preferred.
  • Previous Pharmaceutical experience preferred.

Key AbbVie Competencies:

  • Strong communication, presentation and inter-personal skills.
  • Strong planning and organization skills.
  • Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
  • Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Marketing Analytics, Business Insights, Finance, etc.).
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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