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La missione di AbbVie intende scoprire e fornire medicine innovative per risolvere gravi problemi di salute attuali e gestire le sfide sanitarie di domani. Puntiamo ad avere un rilevante impatto sulla vita delle persone in diverse aree terapeutiche fondamentali: immunologia, oncologia, neuroscienze, oculistica, virologia, salute della donna e gastroenterologia, oltre a fornire prodotti e servizi al portafoglio Allergan Aesthetics. Per maggiori informazioni su AbbVie, visita l’indirizzo www.abbvie.com. Seguici @abbvie su Twitter, Facebook, Instagram, YouTube e LinkedIn.

Marketing Manager, Market Access Trade

Chicago, Illinois ID dell'offerta 2205641 Categoria Marketing Divisione AbbVie

The Marketing Manager of Market Access Trade will be responsible for developing, implementing, and enhancing programs and contracting initiatives within the Pharmacy and Distribution channels supporting AbbVie’s Neurology and/or Eye Care portfolio. The individual will foster teamwork across multiple stakeholders, marketing, and field sales, by collaborating with the Integrated Brand Team - informing investment decisions and making recommendations supported with financial analyses. This role will support Specialty Brands in Neurology and/or Eye Care.

 

Key Job Responsibilities:

  • Channel Planning and Implementation – effectively develops, communicates, and implements the vision, strategy, and tactics for Immunology.
  • Distribution Plan – Determine appropriate distribution models and execute pharmacy and distribution contracts (including product discount, data, and services)
  • Pharmacy Services – Develops comprehensive strategy for pharmacy services aligned to brand objectives and provide key insights to inform brand strategy
  • Pharmacy Marketing Materials – Lead the development and creation of high-impact promotional material that supports stakeholder needs and brand strategic objectives
  • Pharmacy Enhancement of Brand Care Models - Identify, support, and execute pharmacy services that are aligned with, and advance the capabilities of, the brand patient care programs
  • Data Analysis- Monitor and analyze data to drive program enhancements and develop presentations for quarterly business reviews
  • Drive Results – Influence and educate the account teams to deliver impactful initiatives through their stakeholders and ensure pharmacy contracts are performing and compliant
  • Pharmacy Services and Distribution Models – Lead the development of, and establish the AbbVie standard for Pharmacy high-touch services and Distribution
  • Compliance - Ensures that regulatory and legal policies and guidance are followed
  • Department Operations – Manages the P&L responsibilities for projects related to sales and promotional budgets. Creates the business case to secure budget from Brand Team, and completes projects on time and on budget
  • Cross-functional Collaboration – fosters strong working relationships with the Brand Marketing, Market Access Payer Marketing, Legal, Regulatory and Marketing Analytics teams as well as external collaboration partners
  • Industry Expertise – Up to date on current industry trends and anticipates future changes

Basic:

  • Pharmaceutical Marketing experience, including experience in program and/or product management/marketing 
  • Ability to develop and manage projects cross-functionally
  • Knowledge of marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
  • Bachelor’s Degree

Preferred:

  • 5 years healthcare experience
  • Experience with Market Access and contract negotiation
  • Familiarity with and experience in the Neurology and/or Eye Care therapeutic areas
  • Knowledge of and/or relationships with Pharmacy as well as the Wholesale Distribution channel
  • Experience in marketing and program management with pharmacy and distribution channel
  • Advanced Degree
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Keyboard use (greater or equal to 50% of the workday)
Travel: Yes, 10 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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