Skip to main content

Search jobs

Search jobs

À propos d’AbbVie

La mission d’AbbVie est de découvrir et produire des médicaments innovants qui apportent des solutions aux problèmes graves de santé d’aujourd’hui tout en relevant les défis médicaux de demain.Nous cherchons à transformer la vie des personnes dans plusieurs domaines thérapeutiques clés, comme l’immunologie, l’oncologie, les neurosciences, l’optique, la virologie, la santé féminine et la gastro - entérologie, outre les produits et services relevant de notre portefeuille Allergan Aesthetics.Pour en savoir plus au sujet d’AbbVie, veuillez consulter notre site à l’adresse www.abbvie.com. Suivez @abbvie sur Twitter, Facebook, Instagram, YouTube et LinkedIn.

Senior Digital Channel Specialist - Programmatic

Irvine, Californie ID de l'offre 2206026 Categorie Communications Division AbbVie

Senior Digital Channel Specialist - Programmatic

If you live and breathe all things Digital, then we want to talk to you! The AbbVie Digital Lab is on a mission to transform data-driven digital marketing in the pharmaceutical industry. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you. The Lab is excited to welcome experienced digital talent from all industries. 

The Senior Digital Channel Specialist - Programmatic sets the strategy and thought leadership for the Digital Lab. The specialist is a hands-on expert that will be responsible for media optimizations recommendations within the platforms that align to their channel specialty. Additionally, this role will help lead the development of appropriate digital plans designed to meet brand needs and marketing objectives as part of a broader omnichannel strategy. This individual should be highly collaborative, as they will be working with various internal brand leads, agencies, analytic, creative, and marketing technology partners as well as building buy-in from key stakeholders. The ideal candidate will have a strong track-record demonstrating how s/he has successfully taken ideas from inception to completion. The Media Channel Specialist will help AbbVie increase overall revenue and increase the ROI of paid advertising.

 

Main Areas of Responsibility

  • Lead the development of digital media strategies in partnership with the media agency (e.g., audience, custom data and in platform recommendations, timing/scheduling strategy, creative recommendations, etc.) across media platforms within specified channels
  • Collaborate with omni-channel media strategist to ensure campaigns are meeting goals, benchmarks and targeted media efficiency savings
  • Responsible for building and maintaining strong external relationships with appropriate agency partners and vendors and internal cross-functional relationships in collaboration with various team members
  • Act as channel expert shares that expertise to establish best practices for the brands
  • Execute in the areas of planning, interact with partners, oversee campaign setup, QA optimization parameters, pacing, additional optimization tactics (I.e. device and day parting), targeting, reporting, etc.
  • Prepare weekly reporting regarding trends and updated forecasting (KPIs, budget); highlight any downward trends in performance to the team which will help identify any issues and insights on recommended enhancements to media tactics
  • Iterate on campaigns based on experimentation and testing including adjustment of bids and bid strategy in partnership with media agency for execution; drives successful financial performance through ongoing optimization
  • Work with leadership team to research new and existing partners with the goal of  enhancing media strategy and cost-savings.
  • Remain abreast on industry updates, trends and findings and incorporates those learnings into AbbVie’s media plans
  • Drive regular planning meetings with media platform account executives to develop pipeline of media optimizations that meet brand specific goals (directly with Google, Facebook, etc) based on channel focus

  • 5+ years’ experience managing digital campaigns
  • BA/BS degree in Marketing, Communications, Business, quantitative or analytical field; MBA a plus
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Emplois les plus récents

Inscrivez-vous pour recevoir les Alertes emplois

Rejoignez notre réseau des talents pour recevoir des actualités et des alertes emplois d’AbbVie dans votre boîte de messagerie.

Interessé(e) parVeuillez choisir une catégorie ou une option de situation géographique. Cliquez sur « Ajouter » pour créer votre alerte emplois.

Nos conditions d’utilisation, notre politique de cookies et notre politique de confidentialité expliquent la façon dont nous collectons et utilisons les informations vous concernant. Vous y trouverez également des renseignements sur les droits dont vous bénéficiez. La transmission de vos informations vaut affirmation que vous avez bien lu ces documents et consentement à recevoir des communications par SMS et des alertes emplois par e-mail d’AbbVie.

Emplois récemment consultés

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Click here to find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application