The main responsibilities of the function include data analysis, implementation of a data warehouse, market research, and competitive intelligence - of which all will be utilized to maximize the product potential and data as well as the customer analytics capabilities; thus, impacting the sales and our growth. You explore and define the data needs of a diverse set of stakeholders and help teams to make the right business decisions to continuously improve their processes.
 

Competitor / Market insights

• Develop a deep understanding of product and competitive landscape and strategic challenges in the aesthetic landscape and for the affiliate
• Provide internal expertise on market research and business analysis to optimize and improve the quality and impact of research results
• Perform high impact market and competitor analyses by continuously monitoring market trends, dynamics, competitors’ activities, and environmental changes
• monitor market shares and their development to build market models and forecasts
• Collect and provide updates on competitive intelligence to the brand teams for better positioning in the market
• Monitor, analyse, and evaluate market/technology trends and competitive dynamics in collaboration with internal and external stakeholders
• Broaden customer universe by identifying new customers through web-crawling

Brand teams & internal Stakeholders

• Provide an independent voice that contributes to the brand strategy and enhances performance based on objective information such as data analysis (patient flow, sales response, promotion channel mix, etc)
• Understanding of strategic needs and challenges of assigned brands
• Participate in brand team meetings presenting updates on key customers and recommending actionable market research projects based on brand strategies, opportunities and challenges
• Close cross-functional relationship with Sales, Finance, Marketing, Business Excellence & IT

Digitalization & Reports

• Develop & programme database structures and dashboards to deliver them timely with high accuracy thereby ensuring high data quality
• Support the development of sales forecasts and commercial models by providing sales data, assumptions, market development insights and other critical information
• Recommend & implement methods for brand KPI’s performance, benchmarking & ROI measurements
• Develop/have a good understanding of the different data sources available to business intelligence and their ‘connectivity’
• Deliver best in class Business Intelligence service & support to the affiliate teams
• Performing checks and data cleaning to ensure the data integrity

Qualifications

• Bachelor’s degree or above in scientific majors such as Economics, Statistics, Data Science, engineering, business information technology or related field.
• You have three to five years hands-on experience in business analytics, market/competitive intelligence, development of data solutions and application integrations or a similar function
• You have proven project management skills in a cross-functional setup.
• Conduct research with a curiosity approach, Knowledge of primary research procedure and tips
• Demonstrate strong sense of collaboration & enjoy working in highly cross functional team
• Knowledge of the fundamental aspects of financial performance and sales force performance measures and metrics (preferred)
• You demonstrate excellent verbal and written communication skills in English & German
• broad understanding of pharmaceutical data, including market research data, and which source to leverage in order to answer business questions most effectively (preferred)
• You have an advanced knowledge of SAP BI / BW, Power BI, Office
• SQL skills and significant experience in building both data sources as well as dashboards, doing cohort analysis, comparative analysis, etc.
• You have excellent technical and analytical skills, profound experience in databases, cloud solutions, installing IT projects especially data warehouse design
• very good command of German, verbally and written