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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Brand Manager

Wavre, Belgium Req ID 2122378 Category Marketing Division AbbVie

AbbVie is one of the world's largest pharmaceutical companies. It specializes in innovative treatments in five key therapeutic areas. Immunology, oncology, neuroscience, virology, and eyecare. Thanks to the integration of Allergan, AbbVie is also active in aesthetic medicine. AbbVie is characterized by one ambition: to develop treatments that have a remarkable impact on patients' lives. AbbVie is also driven by a strong culture that focuses on ethics and excellence and the well-being of its employees. Interested in joining our world?

 

Job purpose & objectives:

  • Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs.
  • Define the Brand Strategy in collaboration with the cross functional team, develop cross-functional tactical plans together with the to address the needs of all stakeholders always keeping the patient in mind
  • Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.
  • Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups

Tasks and responsibilities
Patient Journey

  • Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

  • Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
  • Ensure that Brand Story is defined in an accurate manner and with a patient —centric focus
  • Diagnose and analyze brand, competitors, market; this includes the understanding of Patient and customers' needs, the identification of key environment trends and demand driver in the market
  • Identify where non-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights
  • Lead synthesis of insights from cross-functional teams to master the market and product landscape
  • Monitor competitor’s activity and key data to adjust strategic planning and tactical plan

Implementation

  • Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholder groups
  • Become 'guardian of the brand' by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
  • Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives (with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities
  • Determine customer and patient segments by action and appropriate strategies
  • Implements segmentation with IFT, develop segment profiles and drive development of customized materials to each segment
  • Design and implementation of all omnichannel marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
  • Interactive and customized content for CLM managing the CLM process and overseeing implementation of CLM activities
  • Ensure all in-field materials are aligned to Strategic imperatives

Compliance

  • Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

 

Qualifications:

Required skills and competencies

  • Agile project management skills: Capable to manage several projects in parallel and prioritize effectively and adjust scope when needed (ex. more than ever in COVID times)
  • Strong patient and customer focus, responding proactively to change in environment and customer needs
  • Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience
  • Vision and strategic thinking complemented by tactical planning skills
  • Critical thinking
  • Autonomous alongside accountability
  • Effective communication and influencing skills
  • Innovation / lateral thinking / Out of the box thinking / Creative thinking
  • Resilience
  • Fast learner & eager to learn
  • Confident and fluent presentation
  • Business acumen: manages budget, forecasting and KPI tracking, leveraging strong analytical skills
  • Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders

Knowledge

  • Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapy area
  • The Brand Story principle
  • Channel mix techniques and ROI measurement techniques
  • Financial processes & business acumen
  • Competition, customer base, reimbursement and market access processes/issues
  • Principles of and opportunities for conducting market research
  • English — Dutch — French languages (fluent)
  • Cross-functional roles understanding (market access, medical, sales, ...)
  • The healthcare environment and evolving landscape
  • Pharmaceutical industry business, policies and procedures

Experience

  • Experience of working in other functions preferred (Finance, Medical, Market access, Sales, consulting, ...)
  • Knowledge/experience in neurology is a +
  • Master level preferred
Travel: No
Job Type: Experienced
Schedule: Full-time
ABBVIE

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