Skip to main content

Search jobs

Search jobs

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Brand Manager Immunology (w/m/d)

Vienna, Austria Req ID 2205526 Category Marketing Division AbbVie
  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
  • Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • As Brand Team Leader (if applicable)
  • Lead the Brand Team around a brand vision and objectives that are shared by all members.
  • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
  • Continuously encourage Brand Team members’ collaboration and foster team spirit.
  • Take accountability and responsibility for Brand Team activities and processes (organize/chair/facilitate Brand Team meetings)
Qualifications:
  • Bachelor’s degree or equivalent
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing (for all non-English speaking countries)
  • Preferred: Marketing track record of success within FMCG, Media and/or Digital/IT industry; Sales track record of success within biotech/pharmaceutical or any other industry

As an employer we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. This job advertisement is aimed equally at all people, regardless of age, skin color, religion, gender, sexual orientation or origin. For legal reasons we are obliged to point out that the minimum salary for this position under the collective agreement is € 2,011.00 gross per month. However, our attractive salary packages are based on current market salaries and are therefore significantly higher than the stated minimum salary.

Travel: Yes, 15 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Most recent jobs

Sign up for job alerts

Join our talent network and receive AbbVie news and job alerts to your inbox.

Interested InPlease select a category or location option. Click “Add” to create your job alert.

Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information, you acknowledge you have read those documents and consent to receive SMS communications and email jobs alerts from AbbVie.

Recently viewed jobs

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application

Equal Employment Opportunity | Reasonable Accommodation