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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Senior Brand Manager Rheumatoid Arthritis

Sydney, New South Wales, Australia Req ID 2210264 Category Marketing Division AbbVie

AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott.  The company’s mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world’s most complex and serious diseases. AbbVie employs approximately 25,000 people worldwide and markets medicines in more than 170 countries.

 

Summary of Job Description:

  • To develop annual marketing plans, co-ordinate their successful implementation and grow the long term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan. 
  • Enrich the patient experience by working closely with the cross-functional teams to deliver valued patient support services to ensure patients achieve optimal treatment outcomes.
  • Optimise HCP experience with the product through the development of comprehensive multichannel communications plan.
  • Consistently analyse market dynamics and evaluate the competitive landscape to develop an understanding of the environment and inform the strategic focus.

 

Major Responsibilities:

  • Participate in the development of marketing objectives and brand strategies and development of the Brand Plan and tactical plan to achieve sales and marketing annual goals.
  • Lead Cross-functional work streams to ensure that all stakeholders are involved in the development of strategies and initiatives, and engaged with contributing to the overall brand team goals.
  • Continuously encourage Brand Team members’ collaboration and foster team spirit.
  • Manage the Brand Cost center, estimates and invoices to ensure that marketing expenditure is within +/- 5% of the forecasted expenditure for each quarter. 
  • Lead market research projects to better understand the market opportunity and inform the brand strategy.
  • Partner effectively with external agencies and vendors to design, and produce multichannel marketing materials/initiatives to support in-field execution of overall brand strategies, in line with customer segmentation.
  • Work with global marketing to localise and deploy key global initiatives.
  • Work with the learning department to coordinate a comprehensive ongoing learning program for in-field team members to ensure that the AbbVie sales team is recognized as the most knowledgeable, credible and able to have valuable & challenging conversations with HCPs.
  • Work collaboratively with Sales Management colleagues and participate in idea generation and development of all sales force cycle meeting agendas.
  • Support annual sales volume and profit forecasts, pricing and expense budgets.  Review supply forecast regularly, making adjustments as required.  Identify potential supply issues, and develop contingency plans if necessary.
  • Management and financial control of all third party marketing agencies to ensure high quality work is produced in line with project timelines and budget provisions clearly set out in the marketing brief.
  • Collaborate with internal colleagues to ensure competitor readiness for existing competitors, and contribute to new competitor preparedness.
  • Collaborate with Rheumatology and Cross-indication colleagues to ensure alignment across the business, and collaborate on joint initiatives.
  • Ensure all business activities comply with the relevant Acts, codes, internal policies, legal demands and ethical standards. 
  • Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers, the in-field team and stakeholders. 

Education/Experience Required:

  • Relevant tertiary qualification (eg. marketing, business, science).
  • Comprehensive pharmacy, doctor and health industry knowledge.
  • Experience in immunology preferred.
  • Strong sales/marketing track record.
  • Experience engaging with healthcare professionals.
  • Demonstrated excellence in execution.
  • Minimum 3 years healthcare marketing experience
  • Exceptional understanding and demonstration of digital and multichannel marketing strategies and tactics
  • Competent financial management
  • Fully conversant in Medicines Australia Code of Conduct

Essential Skills & Abilities:

  • Excellent written and verbal communication
  • Excellent stakeholder management and leadership skills
  • Good analytical and problem solving skills
  • Strong strategic and innovative thinking skills
  • Ability to work independently and as part of a cross functional team
  • Strong project management skills
  • Capable of synthesizing complex information into simple language
  • Demonstrated  experience and success in deploying brand tactics to sales force
  • Excellent time management skills
  • Good knowledge of Excel and PowerPoint
  • Professional, accountable  and collaborative team player

Leadership Attributes:

All for One AbbVie

Clear and Courageous

Decide Smart and Sure

Agile and Accountable

Make Possibilities Real

Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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