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About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com.

Manager, Digital Marketing and Consumer

Shanghai, Shanghai Municipality, China Req ID 2210768 Category Marketing Division Allergan Aesthetics

Plan, organize and manage the business development for digital offerings in the market, to achieve overall division revenue target and other financial goals.

 

Mainly responsible for the supplier management of corresponding client projects

KEY DUTIES AND RESPONSIBILITIES:

  • According to the company's requirements, formulate market objectives and budgets, formulate user strategies, work on the overall strategy and implementation plan in the b-end brand market, and complete the corresponding growth objectives

根据公司要求制定市场目标及预算,制定用户策略在B端品牌市场工作整体策略和实施计划,完成相应增长目标

  • According to the market demand and changes, combined with the company's brand positioning, product design style, regional characteristics and market information, carry out the external content operation and publicity output of B & C end market, and be responsible for the overall project volume

根据市场需求和变化,结合公司的品牌定位及产品设计风格、区域特性和市场信息,进行B&C端市场对外内容运营及宣传输出,为整体项目声量负责

  • In depth business needs and characteristics, through data analysis, productization, operation rules and other means, and cooperate with the product team to achieve the rapid growth of the overall business

深入商家需求和特征,通过数据分析、产品化、运营规则等手段,并协同产品团队达成整体业务的高速增长

  • Focus on growth and revitalization strategies, and explore new growth opportunities and directions

关注增长、促活策略,探索新的增长机会与方向


  • Bachelor’s degree and above
  • Minimum 3 years of B&C (B端和C端) operation experience
  • Master rich industry knowledge, understand the current situation of Internet + industry, and understand offline and online integration
  • Have good summary awareness and analysis habits, and be good at promoting the improvement of product experience and user satisfaction;
  • Have strong project management and project execution ability, and be able to effectively communicate and cooperate across departments and teams;
  • Strong sense of responsibility, unremitting spirit, positive and optimistic personality, good service awareness, learning ability, pressure resistance and teamwork spirit;
  • Successful cases of online and offline connection are preferred
Travel: Yes, 25 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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