Responsibility for providing digital marketing expertise to support Allergan Aesthetic local strategic marketing of our diverse portfolio of products, to enable growth acceleration and further enhance our customer experiences by enabling and optimizing omni-channel presence.
- Create, develop and implement long term digital and technological omni-channel vision and consumer strategy across brands based on understanding consumer insight and behaviors.
- Define and drive focused interventions and capabilities to create efficiencies, drive customer engagement and improve customer centric approach.
- Create and implement a digital customer journey (Patients, HCPs, and Consumers) by collaborating with cross functions to create a seamless, unique value added customer experience.
- Build digital capability to improve our brands and business’ go-to market capabilities by championing innovative ways to propel growth through customer / consumer engagement, adopting a hands-on management approach and supporting cutting edge digital channels across the organization.
- Significant and proven experience in Digital Marketing either in-house or from a consultancy background
- TRANSLATION OF TECHNOLOGY TO BUSINESS APPLICATION: Has ability to translate technology into tangible commercial applications
- HARNESSING PLATFORM PARTNERSHIPS: Has experience partnering with a) digital platform suppliers like Alibaba, Dianping etc and b)partnering with engineers and or engineering companies on working on digital solutions.
- LEVERAGING DIGITAL and DATA TO DRIVE BUSINESS and BEHAVIOUR CHANGE: a) Has a proven track record on driving business and building brands through digital platforms and b) has experience driving consumer behavior change through digital pathways.
- PARTNERING WITH BRAND/CUSTOMER PARTNERS: ability to understand business brand needs, and influence partners to create solutions that advance the business agenda.
- B2B and B2C – has experience on direct to consumer communication and business to business.
- Excellent communication and presentation skills with ability to creatively articulate (internally and externally) strategies and tactics that drive change, collaboration and innovative solutions courtesy of analytics, insights and data.
- Influencing – strong track record in influencing without authority – peers, international and regional teams
- Coaching and training of teams in the digital space.
- Managing multiple stakeholders in a changing and flexible environment.
- High level culture awareness and ability to adapt. Understanding how to translate global direction in to local business activities and initiatives (by country / product / proposition)
Travel: Yes, 20 % of the Time
Job Type: Experienced