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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Asst Product Mgr – Eyecare
Shanghai, China Req ID 2208104 Category Marketing Division AbbVie- Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
- Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
- Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
- Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.
- Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.
- Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Bachelor’s Degree or equivalent.
- Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.
- Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.
- Digital knowledge and experience
- Knowledge of the pharmaceutical industry business, policies, and procedures.
- Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
- Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.
- English language proficiency verbally and in writing (for all non-English speaking countries)
- Preferred:• Master’s degree and/or specific marketing qualifications
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